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The Reformation

Reformation For Plus-Sizes Is Here!

More from The Reformation

Drop Everything: Reformation Is Having An End-Of-Year Sale

by Alyssa Coscarelli

We Put Every Brand That Thinks It Has The Perfect White T-Shirt To The Test

by Alyssa Coscarelli

Reformation Is Helping You Get More Wear Out Of Its Pieces

by Alyssa Coscarelli

Reformation's Yael Aflalo Says "The Future Of Fashion Is Fast"

At a time when fashion is in a state of flux, we're looking to the industry's next generation of influencers as a guiding light. This New York Fashion

Okay Ladies Now Let's Get In (Re)Formation

Update: Did we call it, or did we call it? Reformation’s deeper discount has arrived — and now is the time to hit "click" on all those items you added

Reformation Relaunches A Permanent Petites Line

Sound the online shopping alarm: Reformation has officially revived its beloved "Don't Call Me Cute" Petites Collection — and this time, it's here to

by Aliza Abarbanel

Polka Dots Are Trendy Every 5 Years — This Is What Makes This Tim...

As far as I see it, there are two types of women who wear polka dots: Women who had posters of Holly Golightly hung up in their dorm rooms, and women who

The One Outfit That Will Last You An Entire Weekend

When it comes to getting dressed, the more put together we can be in the least amount of time, the better. Enter the two-piece dress. The already matched

Reformation Finally Launched Swimwear Today

Reformation is now bringing its eco-friendly, cool-girl touch to yet another area of your closet with its latest launch: The label rolled out its very

by Alexandra Ilyashov

The Fashion Girl Jacket That Will Be Everywhere

You know a trend has caught on when you start seeing it everywhere. But with so many options comes the question: Which one is actually Worth It? Every

by Alyssa Coscarelli

The Weird Reason This Store Doesn't Have Mannequins

Do you ever find yourself startled by the often-haunting presence (and sometimes awkward positioning) of store mannequins? One second, you're intently

by Landon Peoples

7 Denim Looks We're About To See Everywhere

Red alert: Your Reformation wish list is about to get a few items longer. The cult LA-based brand just launched #refjeans, its first all-denim collection

Celebrity Style

Reformation & Haim Are Solving Your Chronic New Year's Eve Outfit...

This story was originally published on November 23, 2016. Reformation's most apropos pair-up to date, with cool-girl group Haim, drops today. The sister

by Alexandra Ilyashov

Celebrity Style

Reformation's New Face Is So Refreshing

Reformation's new holiday collection just dropped, and it's filled with all the velvet minidresses, sultry metallic separates, and plunging necklines you

by Alexandra Ilyashov

Buckle Up, This New Brand Is The Next Reformation

Reformation's cult following didn't just come out of thin air. The brand cornered cool several years ago with its stylish and effortless (in both form and

by Rachel Besser

Drop Everything: Reformation's Summer Sale Is Here

Nothing can soften the blow of a Monday quite like a major sale from one of our favorite brands. And today, as if Christmas has come in August,

by Alyssa Coscarelli

This Collection Will Make You Consider Buying A Second Wedding Dr...

Finding a wedding dress can be a stressful disaster. It's like meeting the perfect partner: Rarely is the first option (or second, or third...) the one.

by Rachel Besser

We're Calling It Now: This Brand Is The Next Reformation

While you were sunning yourself, sipping on rosé, and celebrating America's birthday, Garrett Gerson and April Liang were busy launching YSTR, a new

by Alyssa Coscarelli

We Found The Only Jumpsuit You'll Ever Need

You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling

by Alyssa Coscarelli

This Cool-Girl Brand Wants To Change What The "Millennial Mom" Lo...

Breast feeding is, somewhat unbelievably, a contentious topic that reliably riles people up, whether someone's doing it in public, posting images of it

by Alexandra Ilyashov

Why You Should Think Twice Before Buying Yet Another T-Shirt

Reformation isn't one of our go-to labels for its style merits alone; the brand has been legitimately eco-minded since its inception. It has struck that

by Alexandra Ilyashov

12 Outfits That Prove The Matching Set Is All Grown Up

You're not Taylor Swift stepping out of her New York apartment in 2014 (or even walking this year's Grammys red carpet). You might have left your affinity

Love Zara, ASOS & Reformation? You'll Love These, Too

You just got your paycheck and you're in the mood to spend some money. You take out your laptop and pull up your browser, beginning to peruse your usual

by Alyssa Coscarelli

Fashion Week News

Reformation Fans Will Love Scout Willis' Fashion Line

A fashion line run by a child of Hollywood parents isn't a novel idea. One that's good, however, and seemingly poised for success, is. On Wednesday

by Erin Cunningham

Wedding Dresses

Reformation's Entire Bridal Collection Is Under $500

We probably sound like a broken record when it comes to singing the praises of Reformation, the sustainability-focused, sexy-meets-stylish brand that's

by Alyssa Coscarelli

Where To Find The "Vintage" Dress Of Your Dreams (Pro Tip: Not At...

If you've ever hunted through a secondhand shop (which is typically tiny and packed to the brim with 99% bad stuff, 1% amazing stuff), you know that the

by Alyssa Coscarelli

Grab This Life-Changing Reformation Sweater Before It Se...

You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling

by Alyssa Coscarelli

The Sell-Out: The One Dress Reformation Can't Keep In Stock

You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling

by Alyssa Coscarelli

30 Buys You Basically NEED From The Reformation Sale

There's no doubt we love Reformation here at R29. So much so that when we caught wind it was finally answering our prayers by hosting a sale, we instantly

Reformation Is Tackling Your #BigBoobsProblems

Reformation knows what's up: Aside from making the dreamiest dresses in all the land (seriously, just try to scroll through the site and not be sucked