Global fashion search platform Lyst today released its Year in Fashion Report 2018, charting its findings from 80 million shoppers in 120 countries and revealing the most buzz-worthy brands, influencers, trends and items of the year.
Tracking more than 100 million searches, it analyzed the page views, Insta likes and sales figures that produced 2018's most coveted designers and cult products.
"To name and rank the most wanted brands of Instagram, we monitored the spikes in search demand correlating to Instagram mentions and brand tags during the course of 2018," the report states.
From the sustainable stars to the breakout brands, click through to see the names worth knowing – and following – right now.
Remember the Naomi, the leopard print midi skirt that sent Instagram into a frenzy and sold out every time it came back in stock? Realisation Par is the brand behind the cult hit, which dominated summer – and our feeds.
According to Lyst, global searches for the brand are up 52% year over year, and with good reason. Ganni leads the charge of super cool Danish brands flooding our Insta feeds (and wardrobes). Search the hashtag #GanniGirls for easy breezy Danish style.
Budapest-based Nanushka is another sustainably minded brand we've been adding to our wardrobe. Its denim and jumpsuits have been most popular among Instagram's influential, but any of its minimal, earthy-toned pieces is an instant classic.
Searches are up 12% year over year for Faithfull The Brand, a go-to for jet-setting influencers like Lucy Williams. Think ruffled blouses and bleached denim for beachside cool.
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@stinegoyastudio x @netaporter capsule; ”The Goya universe is very dreamy, and you get the feeling that there are no limits - it resembles the process I am in at the moment with my new project where I am building a new site embracing motherhood. There are so many cool, inspiring mothers and we are all going through the same phases, (balancing work and kids, etc.) so why not share our experiences and stand stronger together as women.” - Stylist and Contributing Beauty Editor @beafagerholt on her new creative adventure Shop the Farrow dress on @netaporter via link in bio #stinegoya #netaporter #netaporterxstinegoya #capsulecollection 📸 by @rasmuswengkarlsen