H&M x Magda Butrym’s “Dreamy, Romantic, Slavic” Collab Is Finally Here

H&M has been releasing exciting and showstopping designer collaborations for just over 20 years — the most recent collections being with Mugler, Paco Rabanne, and Rokh. The latest, however, marks a first for the brand: Partnering with a Polish designer, Magda Butrym, whom H&M creative advisor Ann-Sofie Johansson calls an “emerging icon.”

The Silesia-born designer and 2018 LVMH-prize finalist — known for her “signature blend of femininity, boldness, and intricate craftsmanship” — is celebrating her brand’s 10-year anniversary with an H&M collection reinterpreting bestsellers like delicate 3D floral dresses and oversized structured coats, according to a press release. “It was great for me, as a designer, and my team to look back and see all the pieces that were loved by clients,” said Butrym at an H&M conference.

Roses are at the heart of this collection, as Butrym sees them as a “symbol of womanhood: both soft and confident, delicate and independent, arresting and ever-growing.” How poetic. It’s also intended to be a “celebration of femininity in bloom,” which couldn’t be any more apparent through the blooming catsuits, headscarves, and mini dresses (which model Vittoria Cerreti gave us a taste of), as well as the rosette-covered bodysuits, gowns, and heels.  
 
“I really see this collection as a chance to invite people into our world — and to celebrate femininity, and the flower,” said Butrym in the release.  “When I design, I always think about these three words: Dreamy, romantic, Slavic,” she added at the conference.

While the collection has a classic and timeless appeal, it also maintains Butrym’s modern edge — aka the thing that’ll make you stand out (err, bloom) from the crowd. Think: rosette denim corsets, rose-printed tights, and hat-headscarf hybrids. So, whether you’re looking for meticulously tailored outerwear, a sweeping sequin gown, or cozy matching sets, the H&M x Magda Butrym collaboration has a mix of statement-making and casual styles that promise to elevate your spring outfit rotation. 

Click on to preview the H&M x Magda Butrym collection. Then come back here on April 24 to scoop up the sought-after designer pieces, which always (almost instantaneously!) sell out.