The Most Popular Shopping Site Among Teens Is… Amazon?

Photographed by Beth Sacca.
When it comes to marketing, teenagers are the ultimate get. Just look at the success of MTV (when they still played music), Abercrombie & Fitch (ten years ago) and Mean Girls. Basically, if marketers can get teens to latch on to their product, they're good to go for years to come — or at the very least, until the next generation comes along and finds something new to obsess over. But whilst a weekly trip to Target for the next installment of Twilight and a fresh box of Gushers always seemed to lift our teen spirits, today's teens are a whole lot pickier about the things that they want. And apparently, they can afford it.
According to a recent Piper Jaffray survey, Gen Z, on average, spends a whopping $2,600 a year on food and clothing alone. Born between 1997 and 2012, this group of iPhone in-hand, Urban Outfitters-clad, Coachella-going teens rely on one retailer and one retailer only for more than half of their shopping needs: Amazon. But are we really surprised? After all, there's nothing more convenient than the one-click order.
So even though American Eagle, Lululemon and H&M are still beloved by the under-20s of the world, according to the facts, Amazon has officially won out. Ahead, check out the Amazon fashion items our readers love most — all of which are Gen Z-approved.
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