Gone are the days when wearing a one-piece swimsuit meant you were either a serious swimmer, sun-averse, or body-conscious. Designers have heard our cries

When it comes to shopping for swimsuits, there's a whole hoard of things we unnecessarily worry about. From fit to what's popular to cursing out retailers

Over the last few years, H&M has dropped some heartbreakingly good swimwear. While bad for our indecisive shopping habits, that fact is far from a secret

Here comes the sun (kind of), and with it our favorite clothing season: swim season. Though we're planning on spending as much of May through September

As excited as we are for beach season, it doesn't come without its challenges — namely, finding that perfect swimsuit for lounging by the sea. This is

Between its four fashion-y lines, the launch of Universal Thread, which offers a full range at budget-friendly prices, and a collaboration with Hunter,

When you think about supportive swimwear, you might imagine covered-up, wired-up, and tied-up suits that bring you to the point of physical pain at the

We've said it before and we'll say it again, swimwear is one of the fastest growing spaces in terms of just how many new brands pop up each year. But with

Finally, beach season is here. Some of you may even have a long-awaited summer vacation on the horizon. Sure, you probably have a drawer of bikinis at the

There are few things we don't hit up Target for. From cheap beauty buys to unnecessary pen cups in the shape of corgi butts, Target has managed to

Ah, summer. That’s right, it’s officially here — and it feels good. But even though we’ve been waiting practically all year for this moment,

The high-waisted bikini is far from new; it's even far from groundbreaking. But where it lacks in originality it makes up for being just about the most

All of my fellow indecisive ladies, please stand up. Every time an outing requiring a swimsuit pops up, I spend far too much time ruminating over one

Now that it’s time to swap out your scarves and jackets for a selection of summer dresses, a checkup on that neglected swimwear drawer is in order. You

We love almost everything about beach days — except, perhaps, what happens afterward when we're peeling off our swimsuits following a long day in the

If there was ever a category to go your biggest, boldest, and brightest, it’s swimwear. And this summer, brands are serving up a technicolor palette of

Making environmentally conscious shopping decisions in today’s retail landscape isn’t as easy as it should be. With Earth Day, April 22, right around

Solid & Striped is a case study for this decade. It's a prime example of a brand that has managed to organically hack the Instagram airways while others