Gone are the days when wearing a one-piece swimsuit meant you were either a serious swimmer, sun-averse, or body-conscious. Designers have heard our cries

When it comes to shopping for swimsuits, there's a whole hoard of things we unnecessarily worry about. From fit to what's popular to cursing out retailers

Once every few weeks our Instagram feeds explode with influencers and celebrities suddenly all wearing the same brand. The latest to pass through our

Over the last few years, H&M has dropped some heartbreakingly good swimwear. While bad for our indecisive shopping habits, that fact is far from a secret

Here comes the sun (kind of), and with it our favorite clothing season: swim season. Though we're planning on spending as much of May through September

Ladies, your dream line-up of plus friendly swimwear has been brought to life. Bruna Malucelli and Katie Sturino have teamed up to create a pastel- and

As excited as we are for beach season, it doesn't come without its challenges — namely, finding that perfect swimsuit for lounging by the sea. This is

Between its four fashion-y lines, the launch of Universal Thread, which offers a full range at budget-friendly prices, and a collaboration with Hunter,

Times, they are a-changing, and we couldn't be more thrilled. In the past, plus-size women have had to settle for whatever oversized, floral, and frankly

When you think about supportive swimwear, you might imagine covered-up, wired-up, and tied-up suits that bring you to the point of physical pain at the

We've said it before and we'll say it again, swimwear is one of the fastest growing spaces in terms of just how many new brands pop up each year. But with

You've probably already picked up on the prevalence of high-waisted briefs, balconette tops, and bandeaux in this season's crop of swimwear. The new wave

Finally, beach season is here. Some of you may even have a long-awaited summer vacation on the horizon. Sure, you probably have a drawer of bikinis at the

There are few things we don't hit up Target for. From cheap beauty buys to unnecessary pen cups in the shape of corgi butts, Target has managed to

Swimsuit trends come and go, but some stick around a little longer than we anticipated. The one-shoulder bathing suit has been slipping into swim

Ah, summer. That’s right, it’s officially here — and it feels good. But even though we’ve been waiting practically all year for this moment,

The high-waisted bikini is far from new; it's even far from groundbreaking. But where it lacks in originality it makes up for being just about the most

Itty bitty bikinis? We tried them. One-pieces? Our go-to. High-waisted numbers? All-time favorite. Now, what ever happened to tankinis? Isn’t it time we

All of my fellow indecisive ladies, please stand up. Every time an outing requiring a swimsuit pops up, I spend far too much time ruminating over one

Now that it’s time to swap out your scarves and jackets for a selection of summer dresses, a checkup on that neglected swimwear drawer is in order. You

How long have we been saying that Zara has seriously great beachwear? And not just because it offers on-trend swim, totes, and sandals for half the price

We love almost everything about beach days — except, perhaps, what happens afterward when we're peeling off our swimsuits following a long day in the

If there was ever a category to go your biggest, boldest, and brightest, it’s swimwear. And this summer, brands are serving up a technicolor palette of

It's difficult not to feel disheartened by the average swim ad. So many campaigns feature overly sexualized imagery that seems designed to pander to the

Making environmentally conscious shopping decisions in today’s retail landscape isn’t as easy as it should be. With Earth Day, April 22, right around

Solid & Striped is a case study for this decade. It's a prime example of a brand that has managed to organically hack the Instagram airways while others

If it ain't broke, don't fix it. At least that's the motto we're abiding by when it comes to selecting our choice swimwear color this year. As summer

Welcome to our new bi-weekly column, Insta-Bait, where we highlight the brands taking over our feeds right now — because Instagram isn't just a place

Chromat designer Becca McCharen-Tran revealed back in February Nordstrom placed a pretty big order of her “future-forward body wear” in sizes up to