Target has long been committed to advancing the conversation around body positivity and their latest swim launch is no exception. Meet Kona Sol, the

You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling

Gone are the days when wearing a one-piece swimsuit meant you were either a serious swimmer, sun-averse, or body-conscious. Designers have heard our cries

When it comes to shopping for swimsuits, there's a whole hoard of things we unnecessarily worry about. From fit to what's popular to cursing out retailers

Over the last few years, H&M has dropped some heartbreakingly good swimwear. While bad for our indecisive shopping habits, that fact is far from a secret

Ladies, your dream line-up of plus friendly swimwear has been brought to life. Bruna Malucelli and Katie Sturino have teamed up to create a pastel- and

Between its four fashion-y lines, the launch of Universal Thread, which offers a full range at budget-friendly prices, and a collaboration with Hunter,

Times, they are a-changing, and we couldn't be more thrilled. In the past, plus-size women have had to settle for whatever oversized, floral, and frankly

We've said it before and we'll say it again, swimwear is one of the fastest growing spaces in terms of just how many new brands pop up each year. But with

You've probably already picked up on the prevalence of high-waisted briefs, balconette tops, and bandeaux in this season's crop of swimwear. The new wave

There are few things we don't hit up Target for. From cheap beauty buys to unnecessary pen cups in the shape of corgi butts, Target has managed to

Swimsuit trends come and go, but some stick around a little longer than we anticipated. The one-shoulder bathing suit has been slipping into swim

The high-waisted bikini is far from new; it's even far from groundbreaking. But where it lacks in originality it makes up for being just about the most

Itty bitty bikinis? We tried them. One-pieces? Our go-to. High-waisted numbers? All-time favorite. Now, what ever happened to tankinis? Isn’t it time we

Now that it’s time to swap out your scarves and jackets for a selection of summer dresses, a checkup on that neglected swimwear drawer is in order. You

How long have we been saying that Zara has seriously great beachwear? And not just because it offers on-trend swim, totes, and sandals for half the price

If there was ever a category to go your biggest, boldest, and brightest, it’s swimwear. And this summer, brands are serving up a technicolor palette of

It's difficult not to feel disheartened by the average swim ad. So many campaigns feature overly sexualized imagery that seems designed to pander to the