Black Friday sales taking place only on Black Friday has been a myth for a few years now. Gone are the days of lining up outside of Best Buy at five in

On Wednesday, ASOS launched its biggest collaboration to date with New York-based designer LaQuan Smith. The ASOS DESIGN x LaQuan Smith collection

H&M is getting praise for promoting realistic-looking women's bodies by becoming the latest fast-fashion retailer to leave its swimwear models' stretch

It's a good day when one of our favorite *~affordable~* stores seems to be stocking so many good things we have to hold our fingers back from clicking

Social media is now a legitimate way of getting cast in a major fashion campaigns. “Twitter, do ya thing,” is a call-to-action of sorts, boosting

Anyone who buys clothes online without trying them on beforehand will know about the frequent disconnect between the way a garment looks on a professional

One of the most wonderful things about the fitness revolution (apart from the glowing skin and the rush of endorphins) is how increasingly acceptable it

On Thursday, 64 companies announced their commitment to increasing sustainable design, garment collection, repurposing, and the use of recycled textiles

Kitty, meet High Street: ASOS is the latest fashion brand to offer a cutesy collaboration with the beloved Sanrio cat. In case you've missed it, Hello

Update: The collection is now available in the U.S — and includes even more products, including mascara, glitter pots, and eyeshadow and highlighter

In a most unprecedented (and unexpected) comeback, we doth proclaim that the royal and ever-archetypal puka shell necklace hath returned. Yes, the one

After an eternity of being Photoshopped out of existence, retailers are finally acknowledging that stretch marks exist. The natural markings have graced

Of the many reasons we love ASOS, there's the fact that the British retailer goes all in on nostalgic trends. Whether it's comically long jeans or puka

Do you love cats? Do you also have a deep appreciation for makeup? Would your ideal world include lots of both? If you answered "yes" to all the above,

You know a trend has caught on when you start seeing it everywhere. But with so many options comes the question: Which one is actually Worth It? Every

So, we kind of got over gendered shopping sections a long time ago. Now, it seems Kendall Jenner is saying au revoir to men's and women's areas of her

Black boots are a staple in pretty much everyone's wardrobe for a reason: They're sleek but wearable, can be dressed up or down, and legitimately

"I really want to be into the whole corset thing, but I don't know how I feel about it," my best friend sent via Gchat yesterday. I replied: "Same...