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ASOS Curve's New Arrivals Are Heating Things Up For Summer

People Are Praising ASOS' Latest Move Towards Inclusive Fashion

Your Favorite Crayon Company Now Makes Your New Favorite Makeup

by Erika Stalder

ASOS' 'Made In Kenya' Line Is All Unisex & Handmade

ASOS' Made in Kenya range first launched back in 2009 in partnership with SOKO, a social enterprise based in the east African country that makes the

by Georgia Murray

Win An ASOS Shopping Spree In London

It’s time for you and one of your favorite shopping sites to take your relationship to the next level and fill out your closet with all-new stuff. To

How This ASOS Model Is Changing The Body Positivity Narrative

Social media is now a legitimate way of getting cast in a major fashion campaigns. “Twitter, do ya thing,” is a call-to-action of sorts, boosting

by Channing Hargrove

Twitter Praises ASOS For Plus-Size Bikini Model

ASOS is being widely praised on Twitter for using a plus-size model to show off its latest swimwear. The online fashion retailer has launched a video

ASOS Is Now Showing The Same Pieces On Different-Sized Models

Anyone who buys clothes online without trying them on beforehand will know about the frequent disconnect between the way a garment looks on a professional

Best Winter Boots

How To Handle The Snow While Still Looking Chic

There are two very different types of cold weather. The first is the type where, yes, you have to dress smartly, but you can still get away with showing a

by Alyssa Coscarelli

Now You Can Shop ASOS Using A Screenshot

ASOS wants to make it even easier for customers to find what they’re looking for on its website. On Friday, ASOS launched Style Match in the United

by Channing Hargrove

Now Available: ASOS' First-Ever Fitness Line

One of the most wonderful things about the fitness revolution (apart from the glowing skin and the rush of endorphins) is how increasingly acceptable it

by Jess Commons

Zara, ASOS, H&M, & More Have Committed To Going Green

On Thursday, 64 companies announced their commitment to increasing sustainable design, garment collection, repurposing, and the use of recycled textiles

by Channing Hargrove

ASOS Just Made Holiday Shopping Way Easier

Amazon isn’t the only retailer able to seemingly anticipate what its customers want and need. In today's ever-changing retail landscape, ASOS is the

by Channing Hargrove

30 ASOS Curve Picks That Are So Fall It Hurts

ASOS gets so many things right, from introducing us to new and affordable British brands, to selling the latest must-have collaborations and curating a

It's Your Girl Hello Kitty Back At It With Another Collabora...

Kitty, meet High Street: ASOS is the latest fashion brand to offer a cutesy collaboration with the beloved Sanrio cat. In case you've missed it, Hello

Wristlets Are Back, But Not Like You Remember Them

The wrislet, that little party bag that has taken us through so many late-nights is back! But before you start digging out your little zip-up Coach logo

Your Mom's Plastic '80s Earrings Are Really Cool Again

We've spent the last few years leaning on metal jewelry trends - rose golds, painted brass, stacking rings made from any metal combination possible. But

ASOS Is Finally Launching Its Own Makeup Line — & Everything Is U...

Update: The collection is now available in the U.S — and includes even more products, including mascara, glitter pots, and eyeshadow and highlighter

by Jen Anderson

The New Raincoat Trend Won't Hide Your OOTD

Too often our days are totally ruined by a quick check of the weather app that reveals a rain forecast. Aside from the fact that we are then forced to

11 ASOS Stats That Might Surprise You

If you've ever shopped on ASOS, chances are you've been blown away by the sheer volume of product on the site. Sometimes you go in just wanting one pair

by Alyssa Coscarelli

16 Long-Sleeve Dresses That Aren't Boring

Whenever we have the opportunity to kill a few trends with one stone, we take it. And, it turns out most fall dresses are like little fashion burritos,

by Alyssa Coscarelli

The Puka Shell Necklace Hath Returned To Wreak Havoc On Thy Neck

In a most unprecedented (and unexpected) comeback, we doth proclaim that the royal and ever-archetypal puka shell necklace hath returned. Yes, the one

by Landon Peoples

The Internet is Loving ASOS's Airbrush-Free Swim Models

After an eternity of being Photoshopped out of existence, retailers are finally acknowledging that stretch marks exist. The natural markings have graced

by Aliza Abarbanel

What Is Fast-Fashion Actually Doing About Sustainability?

We hear a lot about "fast-fashion." This catch-all may be a short, memorable, and useful term to describe the industry’s relationship with clothes,

How To Avoid A Wardrobe Of One-Hit Wonders

Scan the room at any wedding, work event, or insert-festivity-here, and one thing's clear: Dressing up isn't what it used to be. What was once defined as

by Jessica Roska

Liquid Lipstick Lovers, Rejoice: ASOS Is Having A Huge Beauty Sale

Buying new makeup is the embodiment of treating yourself — but no one wants to have heart palpitations when they see their Sephora bill. That's why a

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Celebrity Style

Look Like Beyoncé In This Very Affordable Shirt

It's not easy for fans who've got Beyoncé taste and ramen noodle budgets. Anyone who follows the queen's fashion moves knows that Bey is more apt to

by Christopher Luu

ASOS Is Bringing Back This Iconic '90s Dress

Of the many reasons we love ASOS, there's the fact that the British retailer goes all in on nostalgic trends. Whether it's comically long jeans or puka

This Makeup Vault Was Made For Cat Lovers Everywhere

Do you love cats? Do you also have a deep appreciation for makeup? Would your ideal world include lots of both? If you answered "yes" to all the above,

by Samantha Sasso

9 ASOS Picks To Get You Pumped For Spring

When so many of us are living in cozy knits and layering turtlenecks under everything all winter, some days it can feel like we've group chatted the

by Eliza Dillard