Social media is now a legitimate way of getting cast in a major fashion campaigns. “Twitter, do ya thing,” is a call-to-action of sorts, boosting

Anyone who buys clothes online without trying them on beforehand will know about the frequent disconnect between the way a garment looks on a professional

One of the most wonderful things about the fitness revolution (apart from the glowing skin and the rush of endorphins) is how increasingly acceptable it

On Thursday, 64 companies announced their commitment to increasing sustainable design, garment collection, repurposing, and the use of recycled textiles

Kitty, meet High Street: ASOS is the latest fashion brand to offer a cutesy collaboration with the beloved Sanrio cat. In case you've missed it, Hello

Update: The collection is now available in the U.S — and includes even more products, including mascara, glitter pots, and eyeshadow and highlighter

In a most unprecedented (and unexpected) comeback, we doth proclaim that the royal and ever-archetypal puka shell necklace hath returned. Yes, the one

After an eternity of being Photoshopped out of existence, retailers are finally acknowledging that stretch marks exist. The natural markings have graced

Of the many reasons we love ASOS, there's the fact that the British retailer goes all in on nostalgic trends. Whether it's comically long jeans or puka

Do you love cats? Do you also have a deep appreciation for makeup? Would your ideal world include lots of both? If you answered "yes" to all the above,

You know a trend has caught on when you start seeing it everywhere. But with so many options comes the question: Which one is actually Worth It? Every

So, we kind of got over gendered shopping sections a long time ago. Now, it seems Kendall Jenner is saying au revoir to men's and women's areas of her

Black boots are a staple in pretty much everyone's wardrobe for a reason: They're sleek but wearable, can be dressed up or down, and legitimately

"I really want to be into the whole corset thing, but I don't know how I feel about it," my best friend sent via Gchat yesterday. I replied: "Same...

If you thought the shopping clickhole that is ASOS already had it all, prepare to have your mind blown. While the site is probably the only place you

Update: So, men's chokers have, in fact, trickled down to fast fashion. You can now buy one (or a few) at ASOS. We don't want to say we told you so, but

We've said it before, and we'll say it again: Shopping online is a skill. It's always a gamble to put your time and money into something that may or may

Though ruffles have been a constant champion on the catwalks since last spring, the trend is one that even the most fashion-forward of women struggle with