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The Most Innovative K-Beauty Launches Of 2018

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The One Thing You're Not Doing For Clearer, Brighter Skin

by Rachel Krause

These Mascaras Will Make Even The Tiniest Lashes Look Long & Full

THIS Is Why Everyone Is Obsessing Over Tatcha's New Primer

by Rachel Krause

This Skin-Care Product Is Huge In Japan — & On Reddit

While it's undeniable that South Korea has spent the past few years perfectly positioned at the forefront of all things cutting-edge yet affordable in

by Rachel Krause

These New Rubber Face Masks Will Take You Back To Chemistry Lab

Any mixologist will tell you: The best concoctions come when you aren't afraid to shake shit up. (Why else do you think 60,000 people have lined up for a

by Kelsey Castañon

The Hottest New Beauty Destination Has Actually Been Around Since...

From sheet masks to snail cream, South Korea is always one step ahead of the game when it comes to new product innovation and fresh formulas that break

by Elizabeth Bennett

The Face Mask That Works Just Like Hanacure — But Costs Less Than...

Benjamin Button may have been born with the physical maladies of an elderly man, but there’s a far less curious reason your Facebook friends suddenly

by Kelsey Castañon

There's A New Trend In K-Beauty — & It's NOT What You&#...

Snail serums, peel-off lip stains, soothing eye patches infused with bird's nest extract: The Asian beauty market is filled with delightfully unexpected

by Rachel Krause

This Chinese Restaurant Serves Up Spring Rolls & Sheet Masks — & ...

Lo mein, egg rolls, fried rice — what's not to love about Chinese restaurants? Well, if you happen to douse soy sauce onto the grub, as we Americans

by Kelsey Castañon

This Frida Kahlo Makeup Compact Is A Work Of Art

To call Frida Kahlo a legend would be an understatement. Her powerful story — both of personal struggle and creative triumph — has made her one of

by Kelsey Casta&ntil...

This Face Mask Is The Equivalent Of A Booster Shot For Your Skin

There are plenty of instances where the word "shot" can be blood-curdling. When you're at the doctor's office, for example, and he or she is ready to

by Kelsey Casta&ntil...

Pubic Hair Shaving Stencils Exist, Because Of Course They Do

From the department of duh: What you do with your pubic hair all comes down to personal preference. If you like your vagina to be as hairless as a

by Kelsey Casta&ntil...

This $2 Face Mask Is Like An Instant Facial

In an world Internet filled with real gold-leaf masks and $1000 facials, effective skin-care treatments sometimes feel a bit out of reach. And, sure,

by Michaela Rollings

The Latest Items Hitting CVS Are Delicious — & You Won't Fin...

Beauty brands, retailers, and consumers alike are sipping the K-beauty Kool-Aid. And with good reason: This last year has introduced us to

by Samantha Sasso

The One Product You Need Before You Try The '7 Skin Method&#...

We get it: From cushion foundations to expensive 10-step routines to peeling sleep masks, there are so many K-beauty trends it can be hard to keep up. But

by Mi-Anne Chan

This New K-Beauty Trend Will Give You A Facial While You Sleep

The beautysphere is currently very into products with dramatic peel-off effects. For awhile, videos of women in physical pain as they peeled off their

by Alexandra Davies

11 Korean Beauty Buys You Still Haven't Tried

K-Beauty truly is the gift that keeps on giving. Just when you think there can’t be anything else left to discover from the heartland of inventive

by Alexandra Davies

Brie Larson Scaring Tom Hiddleston With A Face Mask Is All Of Us

We could list about a gazillion reasons why it's a good idea to wear a face mask on a plane. For one, the dry cabin air can make your skin feel like

by Kelsey Casta&ntil...

This Makeup Tutorial Is Going Viral For The Craziest Reason

Any human who's ever attempted to apply eyeliner (or mascara, or lipstick, or pretty much any other form of pointed makeup) in the back of an Uber can

by Kelsey Casta&ntil...

This Japanese Beauty Secret Will Give You Glowing Skin

Here in the U.S., sake, often referred to as rice wine, is best known as a Japanese alcoholic drink brewed from fermented rice. You might drink it when

by Alexandra Davies

We Tried The Latest K-Beauty Rubber Masks — & They Are Scary Good

When the Dr. Jart+ Lover Rubber Mask collection landed on the desks of the beauty team, we were all equal parts horrified and intrigued. "That looks way

by Kelsey Casta&ntil...

Ulta Beauty Just Added Loads Of K-Beauty Products To Its Stores

If you double cleanse before bed, swear by an essence for hydration, or hoard sheet masks like your face depends on it, then you’ve officially adopted

by Samantha Sasso

The Reason Why More Women Are Shaving Their Faces

Update: In case you thought your skin-care routine was crowded enough, it looks like there's a new kind of to-do making the rounds online: face shaving.

by Cynthia Popper

Successful People Swear By These Morning Habits

You could argue there are two types of people in this world: the morning person who’s inexplicably chipper at 5 a.m., and the person who hits snooze

by Claire Fontanetta

Another Reason To Shop Nordstrom? It Just Added 500 More Beauty Buys

Nordstrom is doing a damn good job of keeping itself in the news this week — and today, we got one more reason to shop the department store. Just a

by Rachel Krause

This Cult-Favorite K-Beauty Brand Just Hit The U.S. — & It's Way ...

Etude House is a K-beauty powerhouse. The company is one of the most ubiquitous beauty brands in Asia, and has made its way into just about every mall and

by Mi-Anne Chan

Go On A Tour With Us To L.A.'s Hot Spot For All Things K-Beauty

Ever since K-beauty skin care and makeup hit the American beautysphere, consumers haven't been able to get enough of the stuff. It started innocently

by Mi-Anne Chan

My Mom's Skin-Care Secrets Made Me The Man I Am Today

There isn’t a single moment I can remember when I didn’t have to confront what I saw in my mirror’s reflection. After all, I was the sole

Powerpuff Girls-Themed Makeup Is The Collection We Never Knew We ...

We may not have realized it back then, but The Powerpuff Girls was the feminist cartoon ‘90s babies needed. Think about it: Three badass

by Rachel Krause

Skin-Care Lovers Will Flip Over Target's Latest Collection

Korean beauty products contribute to a huge portion of the beauty space. Sheet masks, blackhead removers, serums, essence waters — we love them all. But

by Samantha Sasso