Any mixologist will tell you: The best concoctions come when you aren't afraid to shake shit up. (Why else do you think 60,000 people have lined up for a

From sheet masks to snail cream, South Korea is always one step ahead of the game when it comes to new product innovation and fresh formulas that break

Snail serums, peel-off lip stains, soothing eye patches infused with bird's nest extract: The Asian beauty market is filled with delightfully unexpected

Lo mein, egg rolls, fried rice — what's not to love about Chinese restaurants? Well, if you happen to douse soy sauce onto the grub, as we Americans

There are plenty of instances where the word "shot" can be blood-curdling. When you're at the doctor's office, for example, and he or she is ready to

From the department of duh: What you do with your pubic hair all comes down to personal preference. If you like your vagina to be as hairless as a

Beauty brands, retailers, and consumers alike are sipping the K-beauty Kool-Aid. And with good reason: This last year has introduced us to

We get it: From cushion foundations to expensive 10-step routines to peeling sleep masks, there are so many K-beauty trends it can be hard to keep up. But

K-Beauty truly is the gift that keeps on giving. Just when you think there can’t be anything else left to discover from the heartland of inventive

We could list about a gazillion reasons why it's a good idea to wear a face mask on a plane. For one, the dry cabin air can make your skin feel like

Here in the U.S., sake, often referred to as rice wine, is best known as a Japanese alcoholic drink brewed from fermented rice. You might drink it when

When the Dr. Jart+ Lover Rubber Mask collection landed on the desks of the beauty team, we were all equal parts horrified and intrigued. "That looks way

Update: In case you thought your skin-care routine was crowded enough, it looks like there's a new kind of to-do making the rounds online: face shaving.

You could argue there are two types of people in this world: the morning person who’s inexplicably chipper at 5 a.m., and the person who hits snooze

Etude House is a K-beauty powerhouse. The company is one of the most ubiquitous beauty brands in Asia, and has made its way into just about every mall and

Ever since K-beauty skin care and makeup hit the American beautysphere, consumers haven't been able to get enough of the stuff. It started innocently

We may not have realized it back then, but The Powerpuff Girls was the feminist cartoon ‘90s babies needed. Think about it: Three badass

Korean beauty products contribute to a huge portion of the beauty space. Sheet masks, blackhead removers, serums, essence waters — we love them all. But