21 Asian-Owned Beauty Brands To Support Now & Always

While we don't need an occasion to celebrate representation in the beauty industry, we're taking May (which also happens to be AAPI heritage month) as a much-needed moment to put a spotlight on some of the best companies to support with your dollar — that, yes, also happen to be Asian-founded.

From pioneering affordable clean beauty to the nail brand bringing high fashion to your fingertips, these entrepreneurs have proved that the Asian beauty experience has so much more to offer than "how to get glass skin." Encompassing a vastly diverse people ranging from East Asia to Southern Asia and the Middle East, these brands have made it clear that truly inclusive beauty is anything but a passing trend. Ahead, 21 brands you'll want to try ASAP — that is, if you're not already.