Orange Really Is The New Black (& Here's How To Wear It)

Design by Olivia Santner
We've had Millennial pink, Gen Z yellow and tomato red - but it's orange, in a multitude of shades, that's becoming the colour of the moment. Neon, salmon, peach and earthy, muted tones were seen on the SS18 runways and continue to make appearances for AW18.
The extensive shade range of orange is what makes it such an interesting style statement for this season and the next, shares Hazel Catterall, head of womenswear buying at Harvey Nichols. "Strong statement colours have been an enduring trend for several seasons, and orange felt very fresh and a new take for autumn," she tells Refinery29. "It’s a really versatile colour which suits many skin tones so it’s unsurprising this is the new pink."
The high-vis neon orange seen at Fenty x Puma and Versace SS18 is the shade that's really leading the charge. Standout looks at Rihanna's show paired cycling shorts with industrial belts and combat boots - giving the athletic brand a wearable, utilitarian upgrade.
Versace’s SS18 tribute show to Gianni also featured the sunny shade in head-to-toe looks. Channelling '80s power suit styling, a single shade of bright tangerine was interpreted in a full look - accessorised with a thick, square belt buckle, structured masculine blazer, mini bag, mules, tights and 90s inspired hair slides.
For a more feminine silhouette, take note from the slip dresses at Adam Selman and Balenciaga SS18. Selman used a vibrant sunset orange that, when paired with silk, gave the colour a luxe metallic sheen. At Balenciaga, understated silk dresses in a muted orange were colour blocked with an oversized tote in ‘Ikea blue,’ and finished with Demna Gvasalia’s signature sock fit, thigh high boots.
The versatility of orange is also seen in how easily it transcends seasons - from a vibrant summer colour to a mute terracotta for autumnal dressing. For your next-season inspiration, Jacquemus used burnt orange, salmon and peach to compliment a collection of earthy browns, blacks, greys and creams.
To bridge the gap between the runway and the every day, we looked at the street style set who have pulled orange off nicely. Here are six different ways to wear summer's spotlight shade.
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Photo by Edward Berthelot/Getty Images

Head to Toe

The deconstruction and draping of this bright orange number gives it an architectural feel, while black stilettos, leather gloves and shades give a structured contrast to a floaty outfit - note the statement orange lip.
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MDS Stripes Garden Belted Broderie Anglaise Cotton Dress, £645, available at Net-A-Porter
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UO Orange Floral Maxi Dress, £89, available at Urban Outfitters
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Photo by Kirstin Sinclair/Getty Images


Central to a winning athleisure look is the jacquard belt with snap-fit buckle, seen at Fenty x Puma SS18 and made popular by Off-White's Virgil Abloh. Fashion blogger Sarah Guessab wears a high-vis orange Tommy sports bra and Champion track pants, Yeezy trainers and skinny shades from Urban Outfitters.
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Weekday Transparent Long Sleeve, £20, available at Weekday
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Off-White Canvas Jacquard Belt, £145, available at Net-A-Porter
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Champion Popper Tracksuit Bottoms, £75, available at ASOS
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Susie Bubble pairs a sheer, ruffled Molly Goddard blouse with a ruffled-hem emerald green midi skirt. Every piece of this outfit has a rich, solid, almost jewel-like hue. An expert juxtaposition of colour.
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Molly Goddard Orange Sleeveless Tulle Dress, £450, available at Browns
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Topshop Fable Strappy Sandals, £46, available at Topshop
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Photo by Christian Vierig/Getty Images


If there were a category of dress dubbed "corporate elegant", these tangerine silk trousers would be right on the money. Paired with a pink and orange floral blouse and low silver heels, this look will keep those Monday blues at bay.
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COS Tie-Detailed A-Line Dress, £69, available at COS
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Kitri Leah Silk Sarong Skirt, £145, available at Kitri
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Photo by Christian Vierig/Getty Images

Weekend Dressing

It seems like this street style star and Susie Lau have both mastered the high-vis orange and emerald colour combination. When styling a colour clashing outfit, try pairing two or three bold colours from the same tonal family - whether that be jewel tones, paintbox brights or more muted tones.
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Zara Satin Camisole Dress, £39.99, available at Zara
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&Other Stories Jacquard Empire Midi Dress, £69, available at &Other Stories
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Photo by Edward Berthelot/Getty Images


The combination of terracotta, salmon and white looks like a sartorial sunset. Alice Barbier pairs an earthy orange with a pastel tint of the same colour and uses a white blouse and mules to keep the attention on the jacket and trousers.
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Mango Bow Gown, £79.99, available at Mango
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Out From Under Jackie Seamless Plunge Halter Neck Top, £16, available at Urban Outfitters

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