It finally happened: earlier this month, the internet was momentarily silenced when the first full length trailer of Greta Gerwig’s highly anticipated Barbie film dropped. The response was intense, with some fans even proclaiming a brief clip of Margot Robbie’s doll-like feet in a pair of pink pom pom heels as the reinvention of cinema itself. Bringing with it many memes, catchphrases and – most importantly – looks, the trailer confirmed what we all knew to be true: we’ll all be living in Barbie’s world this summer and smack-you-in-the-face pink is the official uniform.
After the debut of Maison Valentino’s Pink PP collection, the fashion house proved not only the colour’s versatility but also its immense star power. From fuchsia maxi dresses to marabou feather coats, the bright hue was adorned by everyone from queen of pop Lizzo to the queen of Genovia, Anne Hathaway. Similarly, Versace showed their love for hotter-than-hot pink with towering doll-style Medusa Aevitas platform pumps while Balenciaga proved that even streetwear exists in the Barbiecore universe with neon Lycra looks.
Outside of the high fashion space, Barbiecore became all about embracing hyperfemininity, with the new generation dismantling the criticism and gendered rules historically attached to the colour pink. From Y2K nostalgia to the rise of #bimbotok, Barbiecore has become bigger than a pop culture moment. It's a movement made by and for the girlies, balancing fierceness, playfulness and just a sprinkle of 'empty head' energy. In a world filled with bad news and burn out, Barbie girls put fun first.
For anyone feeling hesitant about styling the bubblegum shades IRL, we're here to prove that bright pink can be worn for (just about) every occasion.
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Date Night Barbie
Even Barbie girls need to blow off steam sometimes. If you’re heading out to the dance floor (or the front room of your next house party), why not combine fancy and fierce with a saucy mini and opera gloves to match? For added sparkle, opt for a pair of head-turning heels like these blinged-out sandals.
Wedding Guest Barbie
While you might not be attending Barbie and Ken’s nuptials this season, plenty of us have tickets to one or two weddings (at least) this summer. Do guest dressing in style with pink satin and matching pouch purse. Your all-important accessories have to include a super cute scrunchie, too.
When rollerblading on the boardwalk à la Margot and Ryan, incorporate this hot hue in every facet of your 'fit with bold cycling shorts, faded oversized tees and vibrant accents on sporty trainers. Soft accessories are there to dial up the girlie vibes (and break your fall!).