Have you ever stepped into a store with a bountiful amount of clothes? Glorious right? Then you visit the next day, and suddenly all the cozy winter attire has transitioned into breezy spring apparel. Wait, but what about all the pieces from before? Where did they go? While some are sold at a discount, many are never worn and simply wind up in landfills. That's where Otrium, an online, off-price fashion marketplace, comes in. The site provides a curated shopping experience by partnering directly with brands to sell over 75% off end-of-season inventory. (Yes, you heard that right.) Rest assured, the items are brand new pieces and not factory samples.
While outlet stores are a tried-and-true way to get last season's must-haves at a deep discount, it can also be a hunt to find actual designer goods. Otrium, on the other hand, works directly with high-end brands and can be searched with the click of a finger. The whole experience is also built for brand discovery. The site curates new collections every day, so there's always a fresh roundup of items and deals to peruse. R29 readers will also be thrilled to know fan-favorite labels like Everlane, Farm Rio, Good American, and Frankies Bikinis are included.
"At Otrium, we’re on a mission to create a future where all clothing is worn," explains Otrium's President and Chief Operations Officer Zuhairah Scott Washington, citing the statistic that one out of every 10 garments made each year is never worn before being tossed. Otrium's other goal is to give shoppers of-the-minute pieces at a more affordable price as an alternative to fast fashion, a category of the garment industry that is notoriously hard on the planet. For instance, you can get a silk Adam Lippes blouse originally sold for $990 for $199.
And the savings can go even deeper — currently, Otrium is offering an extra 25% off with code SALE25 at checkout. Plus, you always get free two- or three-day shipping and free returns. With so much incentive to try out previously out-of-reach designer duds, it's little wonder customers are using it as a chance to try new brands. According to Washington, Otrium's data shows that 60% of customers are buying a brand for the first time.
"Shopping at a discounted price makes it easier to take chances and play around with styles, so our customer taste is constantly evolving," she says. "It's a win-win for both brands and shoppers!"
If the extreme discounts aren't enough to entice you, consider the upcoming spring season as the perfect excuse to purchase a few key wardrobe updates. Whatever you're craving, Otrium has it all. To give you a glimpse of what the retailer offers, we've compiled several of our favorite options below. Hurry fast, as items sell out quickly.
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