What's equal parts overhyped but still anticipated, as synonymous with Thanksgiving as turkey, and is a better holiday pastime than cat naps on your parents' living room couch? Black Friday. Yup, the beast is back, and it's carrying more discounts than ever before. While department store doorbusters still reign, internet savvy shoppers know the real deals can be found online — and much sooner than November 24. So you could wait in those 6 a.m. lines, or you could log on to Amazon, which plays by a different set of rules.
Amazon recently kicked off its 50 days of holiday deals to keep you going throughout the season, but it's the new Black Friday markdowns that caught our eye. From tech deals to beauty deals, it's the prime destination for everything you need to stock up. But those $2 makeup brushes and 80% off headphones aren't the only winners. With over 400 pages of items, Amazon Fashion's corner is packed with just as many amazing discounts. Between a wish list-worthy Gucci watch to all of the party shoes we'll ever need, Amazon is sitting at the top our list for sales we're bookmarking. Better yet, the best buys all come with free Prime shipping. But we'll cut the chitchat and let you take a look for yourself: Here's 20 of our favorite picks.