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There are very few grocery store chains with adoring fans quite as loyal as Trader Joe's. Lines form around the block in New York just to get into the building, the brand's brown paper bags can be spotted in nearly every borough, and there are Instagram accounts dedicated to documenting the best new finds. But for every rave review of T.J.'s cookie butter or frozen pizza, there's an equally ecstatic one for a Trader Joe's beauty product. This week I decided to finally see what all the fuss was about by trying an entire cart of self-care essentials.
If you didn't know that Trader Joe's stocks skin-care, hair care, and body care, consider this your wake up call. And I'm not talking about a measly lip balm or jar of coconut oil — the chain has a bonafide beauty section with products like hyaluronic acid serums, body butters, shampoos, and face masks. This week, I created an entire routine consisting only of products from Trader Joe's (including one DIY face mask). Curious to see which ones are worth the money? Press play to for all the details.