Target's New Size-Inclusive Swim Brand Will Make You Want To Hit The Beach

Target has long been committed to advancing the conversation around body positivity and their latest swim launch is no exception. Meet Kona Sol, the retailer's newest swimwear brand, now available in stores and online. The collection is size-inclusive and features styles available in XS-XL with select styles available in 14W to 26W as well. The pieces in the collection range from bikinis to cover-ups to one pieces, so there are a variety of styles to suit (pun, very much intended) your beachwear needs no matter your style or size.
In addition to this brand new collection, Target boasts nearly 1,500 swim styles — so there's surely one affordable suit in the mix to kick off 2019 in. Maybe they'll inspire you to book a warm getaway in the next few months or maybe you'll just feel so good being stocked up on the summer essentials way ahead of the season. Oh, and did we mention each Kona Sol piece is under $50? Here are 22 of our favorites to get you started.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.