5 Alternatives To The Insta-Famous Mask That's Flying Off Shelves

Photographed by Collins Nai.
You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.
Products born on Instagram are best taken with the proverbial grain of salt. Unicorn highlighters, shimmery facial elixirs, glow in the dark makeup... they're great for the 'gram, but many — though not all — end up just being gimmicky.
So when the first product from Summer Fridays, the brand launched by influencers Marianna Hewitt and Lauren Gores Ireland, arrived on our desks, we were skeptical. Would this be another brand hawking IG fodder with zero substance? To our surprise, it's anything but.
Since the Jet Lag Mask came out last month, rave reviews have been rolling in from consumers, celebrities, and editors alike. In fact, the super-hydrating cream mask (which, BTW, isn't just for when you switch time zones — we've been using it to get our dry winter skin back in shape) already sold out on both Sephora.com and Summer Fridays' site in the first two weeks.
Fortunately, it's back in stock, but who knows for how long. If you miss your chance to snag it, check out five other masks that make the cut.