Beauty Innovator Awards 2018 — Best In Makeup, Skin, & Hair

Meet the products, brands, and people that are breaking the rules, smashing the patriarchy, and waging war against beauty standards, one lipstick at a time.
Introducing the products, brands, and people that are breaking the rules, smashing the patriarchy, and waging war against beauty standards, one lipstick at a time.
SELECT A CATEGORY
Makeup
Long-Wear Lipstick
Mascara
Highlighter
Eyeshadow
Base
Concealer
Long-Wear Eyeliner
Brow Product
Hair Care
Curly Hair Product
Dry Shampoo
Hair Treatment
Hair Tool
Hair Styling Product
Skin Care
Cleanser
Acne Care
Fountain of Youth
Face Mask
Moisturizer
Eye Cream
Body
Sunscreen
Body Product
Nail Product
Perfume
Under $20
Makeup
Hair Care
Skin Care
Readers' Choice
Breakthrough Brands
Innovator of the Year
to get mouthy in
Speak softly and carry the perfect lip color.
Yves Saint Laurent
Rouge Pur Couture The Slim Matte Lipstick
buy
The angled edges on this lipstick bullet make applying smooth, matte color a hell of a lot easier than calculating the circumradius of a square.
Physicians Formula
Healthy Lip Velvet Liquid Lipstick
buy
Doctors recommend 30 minutes of exercise per day, plenty of water, and a swipe of this vitamin-infused liquid lipstick for peak physical condition.
Pat McGrath Labs
MatteTrance Lipstick
buy
Potent pigments and a mesmerizingly creamy finish make this cult-favorite pick downright hypnotic.
Flesh Beauty
Fleshy Lips Lipstick
buy
The plush, pillowy, naturally flushed lips of your dreams, now available during waking hours.
Mascara More Intense Than Jackson & Ally’s Love For lashes you’ll just want to take another look at.
Milk Makeup
KUSH High Volume Mascara
buy
The creamy cannabis oil-infused formula creates high-as-a-kite lashes that won’t get you stopped at airport security.
Chanel
Le Volume Révolution De Chanel
buy
The revolution will be 3D-printed, and equipped with a combination of waxes that leaves lashes full and inky in a single stroke.
NARS Cosmetics
Climax Mascara
buy
Peak pigment, hardcore volume, and mind-blowing intensity, for the best lashes you’ve ever had.
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
buy
If good girls go to heaven, then bad girls go to space, thanks to gravity-defying aeroparticles that give lashes weightless lift.
Highlighter That Makes A Total Lunar Eclipse Seem Dull The super blue blood moon has nothing on your cheekbones.
Farsali
Jelly Beam Illuminator
buy
The bouncy gel texture will satisfy your inner child; the concentrated pigment and long wear time is practical enough for your outer adult.
Fenty Beauty
Killawatt Freestyle Highlighter
buy
Not all that glitters is gold — sometimes it’s a gleaming disco-ball silver, with all proceeds funding education, health, and emergency response programs around the world.
Giorgio Armani
Neo Nude A-Highlight
buy
Sheer, pearly highlight + precise doe-foot applicator = a pretty little magic wand that illuminates everything it touches.
Sleek Makeup
Strobe Dome Stick
buy
Smaller and more travel-friendly than your iPhone wall plug, this unsuspecting little nub charges your dewiness to 100%.
The One-Step Glow-Up Put down the trendy 64 oz water jug; use this instead.
Flesh Beauty
Firm Flesh Thickstick Foundation
buy
Proof that size doesn’t matter: This chubby stick fits perfectly in your hand, and gives dewy, fresh-faced coverage in 40 shades.
Nars Cosmetics
Natural Radiant Longwear Foundation
buy
Never before has a foundation made us look so naturally lit-from-within — like wearing liquid highlighter on your soul.
Make Up For Ever
Ultra HD Perfector Blurring Skin Tint
buy
If tinted moisturizer took uppers, it’d act a lot like this shade-adjusting tint, which is a lightweight one-and-done for airbrushed skin in a tube.
Kosas
Tinted Face Oil
buy
You don’t know “no-makeup” makeup until you’ve tried this dry-finish oil: Just a few drops will transform skin into an airbrushed version of itself.
Concealer That Covers Up Everything — & We Mean Everything Breakouts, dark spots, redness, dark circles, collusion…
lipstick
Laura Mercier
Flawless Fusion Ultra Longwear Concealer
buy
A soft-focus, full-coverage formula that makes skin look so convincingly perfect for so long, even you’ll start to believe it.
Josie Maran
Vibrancy Argan Oil Full Coverage Concealer Fluid
buy
Fake smooth, bright skin until you make it with this argan oil-rich fluid, which combines instant gratification with long-term benefits.
Urban Decay
All Nighter Concealer
buy
This waterproof concealer does exactly what it says — whether your night ends with last call at 4 a.m. or at 9:30 p.m. right after Black-ish.
First Aid Beauty
Hello FAB Bendy Avocado Concealer
buy
Busting the myth that a concealer needs to be heavy to hide it all, this one has a barely-there look and feel with very-much-there coverage.
Eyeliner
You’ll Want To Be Buried In
'Til death — or a really good makeup remover — do us part.
Dior
Diorshow On Stage Liner
buy
If all the world’s a stage, then this fine-point waterproof liner deserves to land the role of a lifetime.
Vamp Stamp
Vixen Wing Eyeliner Stamp
buy
Give us your shaky hands, your minimal makeup skills, your desperate eyelids begging for just one perfect wing… and get yourself one of these instead.
NYX
Holographic Halo Cream Eyeliner
buy
So soft and creamy, you’d half expect it to slide off an hour in — which makes this silky shadow’s crease-proof staying power all the more impressive.
Fenty Beauty
Flyliner Longwear Liquid Eyeliner
buy
Truly the liquid liner of the people, the firm felt tip ensures a crisp, clean line every time, whether this is your first razor-sharp cat eye or your 5,000th.
For Brows That Won’t Make You Cringe On #TBT Swipe up for more.
Benefit Cosmetics
Brow Contour Pro
buy
The classic middle-school writing tool goes highbrow with a 4-in-1 retractable pen that has everything you need for best-in-class brows.
Maybelline
TattooStudio Brow Tint Pen
buy
The four-pronged tip on this pen is clutch for creating full, defined brows that will last longer than Ariana Grande’s “Pete” tattoo.
Milk Makeup
Kush Fiber Brow Gel
buy
Thanks to a unique thickening formula, your dopest brows ever are just a sweep of this fiber-coated brush away.
Shiseido
Brow InkTrio
buy
Name a better trio than a built-in spoolie brush, super-slim pencil, and brow powder in one sleek package. We’ll wait.
Best Eye Cream For Wrinkles, Dark Circles, Fine Lines
Winner: Peter Thomas Roth Potent-C Power Eye Cream.
Packed with vitamins C and E, caffeine, and hyaluronic acid, this eye cream sends dark circles and fine lines running at the sight of it. Runners-up: Tatcha The Pearl Tinted Eye Illuminating Treatment, Drunk Elephant C-Tango Multivitamin Eye Cream, Olay Eyes Brightening Eye Cream
Best Curl Product
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Winner: DevaCurl Super Stretch Coconut Curl Elongator
The answer to all your curl prayers moisturizes like a cream, holds like a gel, smells like a piña colada, and defines wash-and-gos and twist-outs alike. Runners-up: Oribe Curl Controlling Creme, Color Wow DreamCoat for Curly Hair, Marc Anthony True Professional Strictly Curls 7-In-1 Treatment Foam
Big Curls
The Best Cure For Shrinkage Since Little Blue Pills
For hair with serious BCE (Big Curl Energy).
DevaCurl
Super Stretch Coconut Curl Elongator
buy
The answer to all your curl prayers moisturizes like a cream, holds like a gel, smells like a piña colada, and defines wash-and-gos and twist-outs alike.
Oribe
Curl Control Silkening Crème
buy
With a gel-like texture that’s a far cry from overly-rich lotions, this luxe, silky crème will help you get a humidity-proof handle on your ringlets without added weight or crunch.
Color Wow
DreamCoat for Curly Hair
buy
Though it might feel like glorified water at first spritz, the "wow" factor of this lightweight liquid is legit, thanks to polymers that ensure shiny, bouncy curls and waves every time.
Marc Anthony
Strictly Curls 7-in-1 Treatment Foam
buy
If your idea of multitasking is doing two things at once, allow this 7-in-1 to raise the bar. From detangling to adding shine, it does everything your curls need it to.
The Best Excuse To Skip A Morning Shower (Again) That snooze button looks good. Your hair looks even better.
R+Co
Spiritualized Dry Shampoo Mist
buy
First, get over the fact that this dry shampoo is a liquid. Then shake well and spritz the powder-spiked spray all over for softer, "cleaner," significantly better-smelling hair.
Sailor by Captain Blankenship
Sea Salt Refresh Hair Spray
buy
If dry shampoo and wave spray met over a long journey on the high seas, fell in love, and had a baby, it’d be this refreshing mist, which boosts texture and smells like a cool breeze.
OGX
Thick & Full + Biotin & Collagen Dry Shampoo
buy
Biotin and collagen are the building blocks of healthy hair; they also give this dry shampoo its ability to transform tired, unwashed strands into a full, lush thing of wonder.
IGK
First Class Charcoal Detox Dry Shampoo
buy
Ever wished your dry shampoo was a little more… hardcore? This one's for you. The charcoal powder sucks up dirt and oil like nothing else, even on way-more-than-second-day hair.
The Treatment That’s Like Pranayama For Your Hair Control your breath and extend the life force of your last dusting.
Virtue
Restorative Treatment Mask
buy
Turns out all you need to rebuild frazzled hair is plant-based protein, baobab oil, and a simple scientific discovery that enables real-deal keratin to actually fix each strand.
Briogeo
Don't Despair, Repair! Deep Conditioning Hair Cap System
buy
Maximizing your hair treatment with a shower cap is the oldest trick in the book — but this one takes it to the next level by infusing the cap itself with nourishing oils and extracts.
The One By Frederic Fekkai
The Brilliant One Vibrance-Boosting Mask
buy
There is vicuna wool, there is mulberry silk, and then there is your hair after using this mask, which leaves even fried ends extraordinarily soft and glossy.
Shu Uemura Art of Hair
Essence Absolue Overnight Serum
buy
Geisha soak their combs in camellia oil overnight to keep hair strong and silky; sleeping with this surprisingly light gel yields similar results for the average person.
The Styler That Makes Bad Hair Days Go The Way Of Beepers Two things nobody will ever miss.
Fatboy
Spray Putty
buy
Some of the best things in life come in a can: La Croix, Lime-a-Ritas, a texturizing spray that leaves hair just the right amount of tousled without getting your hands dirty...
Ouai
Air Dry Foam
buy
That layer of dust forming on our heat tools is all thanks to this airy foam, which gives you Chrissy Teigen hair on a just-hit-snooze schedule.
Kristin Ess
Anytime Anywhere Recovery Balm
buy
The Swiss Army knife of hair products hydrates, softens, adds shine, tames flyaways, lays edges, and even comes with a cap to make it a night treatment that won't ruin your pillow.
Garnier Fructis
Pure Clean Detangler + Air Dry
buy
This aloe- and vitamin E-infused detangling spray smells like the Platonic ideal of clean and transforms hair into the soft, shiny picture of health.
Cleanser
That Washes Away Blackheads & Bad Decisions
Life is better with a clear conscience and even clearer pores.
Dr. Dennis Gross Skincare
Alpha Beta Pore Perfecting Cleansing Gel
buy
The rare deep cleanser that's potent enough to help kick hormonal breakouts, but gentle enough to wash away eye makeup without making anyone cry.
Dior
Prestige La Mousse Micellaire
buy
What is luxury, after all, if not the indulgent lather of a $90 facial cleanser scented with a designer rose?
Farmacy
Clean Bee Ultra Gentle Facial Cleanser
buy
As a hot cup of tea is to a weak winter constitution, this simple cleanser uses healing honey to coddle and restore struggling skin.
Neutrogena
Hydro Boost Gentle Cleansing Lotion
buy
The gentlest, soothing-est cleanser your skin has ever met feels like a mild, lightweight lotion and can be used on a damp or dry face.
To All The Acne Products We’ve Loved Before No hard feelings — it’s just time to trade up.
Murad
Outsmart Acne Clarifying Treatment
buy
A unique fusion of gentle exfoliating acids and soothing botanical extracts forms a battle plan so strategic, your acne won’t know what hit it.
Glossier
Solution
buy
Out with the old skin cells, in with the new — this powerful problem-solver uses AHAs and BHAs to clean up clogged pores, curb breakouts, and leave skin smooth and bright.
Hero Cosmetics
Mighty Patch Invisible+
buy
These whisper-thin acne patches draw out pus like no other and disappear completely under a dot of concealer. Enrique Iglesias could never.
First Aid Beauty
Skin Rescue Acne Clearing Pads with White Clay
buy
Like a life raft for acne-prone skin, these discs deliver a strong dose of salicylic acid, kaolin clay, and tea-tree oil to treat breakouts and cut down on shine.
The Face Mask You Should Never Go On A Netflix Binge Without Best paired with sweatpants and zero plans.
Ole Henriksen
Cold Plunge Pore Mask
buy
This tingly, less-jarring take on the Scandinavian sauna ritual cools skin on contact, with AHAs and BHAs forcing clogged pores to fly south (and out of sight).
Kora Organics
Turmeric 2-in-1 Brightening & Exfoliating Mask
buy
Turmeric: not just for curry and golden mylk. Here, the spice works with papaya enzymes and aspen bark to revitalize skin and ditch dulling buildup.
Olay
Pore Detox Black Charcoal Clay Face Mask Stick
buy
God is real, and she’s a life-changing pore-purging clay mask that keeps skin fresh and glowy without the drama of having gunk under your nails for days.
Summer Fridays
Jet Lag Mask
buy
Lazy, hungover Sunday at home or 17-hour transatlantic flight to Sydney — either way, you’re going to want this minty moisturizing mask at your side.
Moisturizer
That'll Be Your 3rd Favorite Part Of The Day
After coffee in the morning and finally taking off your bra at night.
Clinique
Dramatically Different Hydrating Jelly
buy
We can’t even with this gel, which locks in moisture without suffocating skin thanks to an unbelievably light formula even the oily-skinned will die over.
Augustinus Bader
The Cream
buy
The luxe cream to end all luxe creams might smell like a damp wool blanket, but it feels like heaven and leaves skin looking like a million (clear, dewy) bucks.
Dr. Dennis Gross Skincare
Alpha Beta Exfoliating Moisturizer
buy
“Exfoliating moisturizer” is an oxymoron. So is “minor miracle” and “terribly good” — and this dual-action formula is all of those things.
Olay
Regenerist Whip Face Moisturizer SPF 25
buy
A moisturizer so beautifully soft and nourishing, it almost seems like a mistake that the price is so low… but we won’t tell anyone if you don’t.
Crazy Rich Eye Cream After a few uses, you won’t even need a glamorous makeover scene.
Tatcha
The Pearl Tinted Eye Illuminating Treatment
buy
Twist open this Poké Ball-like jar of tinted eye cream, and the equivalent of eight hours of sleep and a stress-free lifestyle will pop out.
Peter Thomas Roth
Potent-C Power Eye Cream
buy
Packed with vitamins C and E, caffeine, and hyaluronic acid, this eye cream sends dark circles and fine lines running at the sight of it.
Drunk Elephant
C-Tango Multivitamin Eye Cream
buy
It takes two to tango, but just one rich eye cream to brighten dark circles, deliver a potent dose of antioxidants, and strengthen the sensitive area over time.
Olay
Eyes Brightening Eye Cream
buy
It might not look like much, but what’s inside is an eye cream that just works — no frills, no five-peptide complex, just caffeine and glycerin to brighten and smooth fine lines.
Best Face Mask
Winner: Summer Fridays Jet Lag Mask
Ole Henriksen Cold Plunge Pore Mask, Kora Organics Turmeric 2-in-1 Brightening & Exfoliating Mask, Olay Pore Detox Black Charcoal Clay Face Mask Stick
Best Cleanser And Face Wash
Winner: Dr. Dennis Gross Skincare Alpha Beta Pore Perfecting Cleansing Gel
Lazy, hungover Sunday at home or 17-hour transatlantic flight to Sydney — either way, you’re going to want this minty moisturizing mask at your side. Runners-up: Dior Prestige Micellar Mousse, Farmacy Clean Bee Ultra Gentle Facial Cleanser, Neutrogena Hydro Boost Gentle Cleansing Lotion
Best Eyeliner
Winner: Fenty Beauty Flyliner Longwear Liquid Eyeliner
Truly the liquid liner of the people, the firm felt tip ensures a crisp, clean line every time, whether this is your first razor-sharp cat eye or your 5,000th. Runners-up: Diorshow On Stage Liquid Eyeliner, Vamp Stamp Vixen Wing Eyeliner Stamp, NYX Holographic Halo Cream Eyeliner
Best Mascara
Winner: Benefit BADgal BANG! Volumizing Mascara
If good girls go to heaven, then bad girls go to space, thanks to gravity-defying aeroparticles that give lashes weightless lift. Runners-up: Milk Makeup KUSH High Volume Mascara, Chanel Le Volume Révolution De Chanel, Nars Climax Mascara
Best Foundation
Winner: Nars Cosmetics Natural Radiant Longwear Foundation
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Never before has a foundation made us look so naturally lit-from-within — like wearing liquid highlighter on your soul. Runners-up: Flesh Beauty Firm Flesh Thickstick Foundation, Make Up For Ever Ultra HD Perfector Blurring Skin Tint, Kosas Tinted Face Oil
Sunscreen
To Stock Up On For Your Doomsday Bunker
2030 isn’t that far off, but do be sure to check the expiration date.
Supergoop!
Unseen Sunscreen Broad Spectrum SPF 40
buy
Believe the hype: This weightless, unscented, residue-free formula leaves behind an invisible blurred finish that’ll make you actually want to wear SPF.
BeautyCounter
Countersun Mineral Sunscreen Mist SPF 30
buy
A lazy-beach-day-friendly mist that mists on evenly, doesn’t leave skin sticky, and won’t make you complicit in the deaths of any coral reefs.
Neutrogena
Hydro Boost Water Gel Lotion SPF 50
buy
Splash on a generous amount of this lightweight sunscreen gel for serious coverage that feels hydrating and won’t piss off even crazy-sensitive skin.
Coola
Full Spectrum 360° Sun Silk Drops SPF 30
buy
Light, clean, full-spectrum sun protection for your face, but make it sexy (and pink).
The Best Reason To Stop Neglecting The Skin Below Your Neck If only we treated the rest of our bodies as well as we treat our faces...
Aquaphor
Ointment Body Spray
buy
This spray bottle might not be sexy, but who cares about that when you can coat even hard-to-reach areas in dewy moisture that will keep you ash-free for days?
Secret
Freshies Invisible Solid Mini Antiperspirant & Deodorant
buy
Perfect for your gym bag, your work bag, your going-out bag, your emergency 1-a.m.-“u up?”-text bag...
Dove
Micellar Water Body Wash
buy
A soothing sulfate-free body wash that leaves skin gloriously clean but not parched, and smells so much like a spa day you might actually buy into the “anti-stress” claims.
Schick
Intuition f.a.b Razor
buy
Fair warning: You’ll never be able to go back to regular razors once you’ve used this idiot-proof model, which shaves forwards and backwards for smooth skin and reduced risk of injury.
The Fragrance We Want To Scent Our Lives With Does this come in shower gel, body lotion, hair mist, and room spray, too?
Glossier
You
buy
Made up of creamy, animalistic notes of musk and amber, this sexy skin scent smells different on everyone — which is good, because that’s exactly who’s wearing it.
Proenza Schouler
Arizona
buy
An olfactory trip to the Sonoran Desert captures the crisp, slightly mineral scent of cactus flower and iris and doesn't require sacrificing your precious PTO days or your WiFi connection.
D.S. & Durga
I Don't Know What
buy
Not quite a traditional perfume in and of itself, this clean, musky fragrance enhancer layers over any other scent to lend a certain je ne sais quoi.
Calvin Klein
Women
buy
The name is a nod to the not one, but many women who may see themselves in the complex blend of orange flower and cedarwood — and to the female perfumers who created it.
Best Highlighter
Winner: Giorgio Armani Neo Nude A-Highlight
Sheer, pearly highlight + precise doe-foot applicator = a pretty little magic wand that illuminates everything it touches. Runners-up: Farsali Jelly Beam Illuminator, Fenty Beauty Killawatt Freestyle Highlighter (CLF Edition), Sleek Makeup Strobe Dome Stick
Best Brow Product
Winner: Maybelline TattooStudio™ Brow Tint Pen Makeup
The four-pronged tip on this pen is clutch for creating full, defined brows that will last longer than Ariana Grande’s “Pete” tattoo. Runners-up: Benefit Cosmetics Brow Contour Pro Pen, Milk Makeup Kush Fiber Brow Gel, Shiseido Brow InkTrio
Best Anti-Aging Serum And Cream
Winner: Shani Darden Texture Reform Serum
Whip skin into shape with this highly addictive all-in-one, which uses lactic acid, aloe, and a mild retinoid for instant results you won’t want to quit. Runners-up: Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops, ROC Retinol Correxion Max Daily Hydration Cream, Joanna Vargas Super Nova Serum
Best Acne Product
Winner: Hero Cosmetics Mighty Patch Invisible+
These whisper-thin acne patches draw out pus like no other and disappear completely under a dot of concealer. Enrique Iglesias could never. Runners-up: Murad Outsmart Acne Clarifying Treatment, Glossier Solution, First Aid Beauty Skin Rescue Acne Clearing Pads with White Clay
Best Moisturizer For Dry And Oily Skin
Winner: Clinique Dramatically Different Hydrating Jelly
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We can’t even with this gel, which locks in moisture without suffocating skin thanks to an unbelievably light formula even the oily-skinned will die over. Runners-up: Augustinus Bader The Cream, Dr. Dennis Gross Skincare Alpha Beta Exfoliating Moisturizer, Olay Regenerist Whip Face Moisturizer SPF 25
Under $20
Best Makeup Buys
Have your mascara and your matcha soy latte, too.
L'Oréal
True Match Lumi Glow Amour Glow Boosting Drops
buy
Mix a drop or two of this lightweight, silky highlighting fluid in with your moisturizer or foundation for a fully bespoke glow at an off-the-rack price.
Pixi Beauty
LashLift 188 Mascara
buy
This dual-chamber wand houses two brushes: one larger for volumizing, the other teeny-tiny for precision, so you can make the most of your lashes — all approximately 188 of them.
Revlon
Kiss Plumping Lip Crème
buy
Like a silk slip dress for your lips, this crème imparts soft, sexy color and a tingly cooling sensation that subtly plumps and smooths.
Rimmel London
Brow This Way Fibre Pencil
buy
This straightforward, low-fuss pencil makes quick work of adding definition to brows, thanks to lightweight fibers that attach to hairs for natural-looking fullness.
Best Under-$20 Hair Buys Saks Fifth Avenue hair, Saks Off 5th budget.
Davines
The Spotlight Circle Mask
buy
The moringa oil-rich recipe for shiny, can’t-stop-staring hair comes in an extremely cute packet, which can be resealed for multiple uses.
Love Beauty And Planet
Blooming Color Conditioner
buy
In addition to smelling like a rosewater cream puff and coming in a 100% recyclable bottle, this color-friendly conditioner uses fast-rinse technology to save water and time.
Pantene
Charcoal Shampoo Purifying Root Wash
buy
Your scalp deserves better than harsh clarifying cleansers. Use this purifying wash instead — charcoal powder does all the work to nix buildup without turning hair into hay.
Redken
Dry Shampoo Powder 02 with Charcoal
buy
You won't even miss your aerosol after you've switched to this loose powder, which sucks up grease on contact and leaves hair light and fresh without any white residue.
Readers’ Choice: The Best Under-$20 Beauty Buy New, noteworthy, and not about to send you into the negatives.
Fenty Beauty
Mattemoiselle Plush Matte Lipstick
buy
Remember when matte lip color used to be crusty and drying? Rihanna doesn’t — and neither do we, thanks to this slim stick, which provides intense pigment and a velvety-soft feel.
Love Beauty And Planet
Rose & Almond Natural Oils Infusion
buy
Organic coconut oil, sweet almond oil, Bulgarian rose petals: not the start of a secret recipe from a patisserie, but the main ingredients for a decadent hair-smoothing treatment.
CoverGirl
TruBlend Matte Made Liquid Foundation
buy
A long-wearing, under-$10 liquid foundation with the perfect soft-matte finish is rare enough; the fact that this one comes in 40 shades makes it a goddamn unicorn.
Glossier
Zit Stick
buy
Think of this as an Instagram-friendly Tide To Go pen for your zits: The stainless-steel tip massages in benzoyl peroxide, tea-tree oil, and salicylic acid to zap breakouts at warp speed.
Beauty Brands Saving The World Because why shouldn’t your makeup come with a side of fighting the patriarchy?
Seed Phytonutrients
shop
Driven by the need for sustainability, this brand sources its ingredients from independent farmers and packs them into post-consumer paper bottles that miraculously hold up in the shower.
Lipslut
shop
Katie Sones founded Lipslut to support groups threatened by the Trump Administration. There's been no shortage of those — and she's raised thousands for feminist and human rights causes.
The Lipstick Lobby
shop
What better way to raise money for the social-justice causes you care about (gun control, civil liberties, women’s healthcare) than by stoking awareness without saying a word?
BeautyCounter
shop
The EU has banned over 1,000 chemicals from use in cosmetics; the US, only 30. Beautycounter is lobbying to even that score and bring under-regulation in the beauty industry to light.
Innovator of the Year They came, they saw, they conquered, they looked really good while doing it.
Jackie Aina
more
Aina's unapologetic honesty and fierce advocacy for women of color in the industry turned a YouTube channel into a career and a Too Faced collab into a major statement about inclusivity.
Marianna Hewitt & Lauren Gores
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By channeling social-media smarts into a skin-care brand, the duo behind Summer Fridays has mastered putting out products that are both highly effective and innately Instagrammable.
Nikki Nelms
more
The self-described Hair McGyver is fast approaching household-name status thanks to the whimsical, wildly original looks she creates on stars like Solange, Zoë Kravitz, and Janelle Monáe.
Linda Wells
more
This year, the founding editor of Allure debuted her second act, Flesh, which earned instant praise for its provocative product names, wide shade range, and no-B.S. approach to beauty.
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