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The "You Meet Them Twice" Theory Isn’t Your Story

by Tanyel Mustafa

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“This Is Bigger Than Us.” Meet The Black Women Educators Behind HillmanTok ...

How Polène Made Its Handbags Go Viral on TikTok

Camille Freestone

Hair Oiling Has Gone Mainstream — But It’s Much More Than A Trend

Are We Humiliating Women When We Out Their Cheating Partners Publ...

Everyone loves a bit of juice. No one wants to be the subject of gossip, sure, but we’d be lying if we said we didn’t feel the slightest bit of intrigu

by Tanyel Mustafa

From Demure Outfits to Quiet Luxury, None Of This Is New

Living in 2024 means being exposed to a constant stream of micro-trends, internet aesthetics, and viral videos. This month’s latest is TikTok creator Joo

by Ebony-Renee Baker

R29 Editors’ Favorite “TikTok Made Me Buy It” P...

by Mercedes Viera

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Women Are Now Filming The Messy Endings In Their Lives

Would you rather cry on the phone to your friend about a breakup or broadcast a video of yourself in tears for millions to see? Some people are openly shar

by Tanyel Mustafa

What Is The “European Summer” Trend That’s All Over TikTok?

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Picture this: Your day star

by Ebony-Renee Baker

Reesa Teesa’s ‘Who TF Did I Marry’ & The Highs & Lows Of Overshar...

Real life has always been a lot stranger than fiction. Netflix, Hulu, and Tubi’s scripted catalogs can easily take a backseat to the unbelievable true st

by Niki McGloster

Is The Owala Water Bottle The New Stanley Cup? I Found Out.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the ed

by Victoria Montalti

The TikTok-Viral Solgaard Suitcase Just Dropped An Exciting Launch

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the ed

TikTok’s 333 Method Is Proof That A Capsule Wardrobe Still ...

The idea of putting together a concise and thought-out capsule wardrobe that encourages outfit repeating is nothing new. Whether it is for sustainability r

Everyone On TikTok Is Customizing Charm Necklaces — Build Yours Now

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the ed

by Victoria Montalti

Let Keith Lee Eat

When former MMA fighter and influencer Keith Lee initially started reviewing local restaurants in 2023, he probably had no idea of the impact he would have

by Ineye Komonibo

What’s Really Behind TikTok’s “Mob Wife” Trend

Not long ago, TikTok was obsessed with the idea of living in a Nancy Meyers movie, owning Le Creuset cookware, and dressing like a “coastal grandmother.?

by Frances Solá-Sant...

TikTok’s 75 Hard Style Challenge Will Help You Nail Your Personal...

While some might say that New Year’s resolutions are kind of bullshit, it’s undeniable that January is as good a time as any to reflect and set a few i

TikTok’s Burnt Toast Theory Is All About Embracing Life’s Frustra...

Picture this: You’re making toast in the morning as per your normal routine, only this time, it burns. Maybe you’re distracted, or you set your toaster

by Shaeden Berry

She’s Angry & Tired: We Are All This Painting Of A Pissed Off Bride

They say hell hath no fury like a woman scorned, but I argue that hell hath no fury like a woman being forced to fulfill outdated societal roles. At least,

by Elizabeth Gulino

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How Subway Fits Became The New Street Style

Tina Zhang, a New York-based creator, recently started posting videos of her everyday outfits on TikTok. Yet, she didn’t film them at home before heading

by Frances Solá-Sant...

This TikTok Darling Is Part Of The Too Faced Family — & Her First...

Throwback to the beginning of quarantine when we finally gave in, downloaded TikTok and spent way too much time endlessly scrolling. If the name Sara Echea

by Mercedes Viera

Liking The Roman Empire Tells Us More About Ourselves Than We Think

Recently, a video appeared on my TikTok For You Page that got an immediate send into the group chat: A woman, speaking to camera, tells the viewer to ask t

by Elizabeth Gulino

This Skims Dress Has Over 600 Million Views On TikTok. Is It Wort...

Ahead of a major restock, seven people who exist outside of TikTok took the viral slip dress out for a spin.

CookTok Rejoice: The Elusive TikTok-Viral Ninja Creami Is Back In...

You never want something until you can’t have it. On The Sell-Out, we’re getting the scoop from your favorite retailers on what’

by Charlotte Lewis

Strawberry Girl Makeup Isn’t Going Anywhere — Here’s ...

From latte makeup to vanilla chrome nails, TikTok beauty trends have never been…tastier? And one of the most red-hot beauty trends sweeping your FWP

by Karina Hoshikawa

The Wes Anderson TikTok Renaissance: Outfits To Take On The Quirk...

If imitation is the sincerest form of flattery, filmmaker Wes Anderson may be the most flattered man in Hollywood. His iconic aesthetic has spawned countle

by Victoria Montalti

A Guide To The TikTok Dresses That Have Gone Viral This Summer

Are You Okay Or Have You Tried The “Aged” Filter On TikTok?

As someone who’s worked in the beauty industry my entire career, there’s one thing I know for sure: We, as a society, will do just about anythi

From My Wardrobe To Yours: Inside The Rise Of Closet Sales

Over a weekend in May, a long line of people gathered in New York’s SoHo neighborhood. The stylishly dressed crowd wasn’t there for the opening of a cl

by Frances Solá-Sant...

TikTok Can’t Stop Talking About Canon Events — But What Doe...

If you’re not someone who has been helplessly drawn into the multiverse thanks to the MCU (Marvel Cinematic Universe), Sony and Daniel Kwan and Danie

by Nina Miyashita

Why Are So Many Black Women Using TikTok To Self-Diagnose?

Let TikTok tell it, I’m neurodivergent. I’ve seen enough lists of signs and symptoms on my FYP to wonder if ADHD or borderline personality disorder sho

by Niki McGloster

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