TikTok: Viral Trends, Beauty Hacks & Creator Interviews

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Draw A Cat Eye Sharp Enough To Kill A Man With This $40 TikTok-Viral Eyeliner

Charlotte Lewis

ChatGPT Is TikTok’s New Virtual Stylist

Frances Solá-Sant...

AI And Humans Are Making Life & Dating Online Harder For Burn Survivors

These TikTokers Have The Best Amazon Storefronts For Home Goods

In the early days of TikTok, content creators thrived off of the mystery and exclusivity behind their coveted aesthetics. Sometimes, the only response you

by Alexandra Polk

Dust Off Your Hollister Jeans: Outlet Malls Are Back

At New York’s Woodbury Common Premium Outlets, the scene is straight out of an early 2000s film’s mall sequence. Groups of 20-somethings parade in carg

by Frances Solá-Sant...

Cluttercore: Why The 2010s Blogger Aesthetic Is Back In Style

If you were online in the early 2010s, you probably remember the emergence of several digital fashion subcultures. Tumblr kids in fishnet tights and scuffe

by Sophie Lou Wilson

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This Creator Is Making Data Fashion-Friendly On TikTok

Growing up, Madé Lapuerta always relied on data and coding to navigate the often confusing journey of establishing an online presence. More specifically,

by Frances Solá-Sant...

In The Era Of De-Influencing, Who Can We Trust?

In 2023, influencers are indistinguishable from Hollywood celebrities. Take TikTok’s Madeleine White, who was an important guest at this year’s Grammy

by Sahar Arshad

Here’s The Big Problem With TikTok’s ‘Vanilla G...

TikTok is something of an incubator for beauty trends. In the past month alone, we’ve spotted the ghoul girl (brooding yet provocative, with a pencha

by Alicia Lartey

Is It Lucky Girl Syndrome Or Is It Just Privilege?

The happy-go-lucky people in our lives are bubbly, cheerful — and can be painfully frustrating. You know them, they’re human embodiments of sunshine; b

Dedicated Feature

Skin Cycling: The TikTok Trend That Derms Can *Actually* Get Behind

Elaborate, multi-step skin-care routines were the norm during the pandemic (call it the great beauty boom of 2020). The thinking was: quantity over quality

by Hilary Shepherd

Dedicated Feature

The Small (But Effective) Tweaks That’ll Help Make Your Bea...

When you think of a “green” routine, do you envision a virtuous lifestyle replete with compost, solar panels, burlap sacks, two-minute showers, and per

by Hilary Shepherd

I’m A Black Therapist & My TikToks Got Me Fired

On August 9, 2022 an article from Psychology Today titled “The Rise of Lonely Single Men” went viral on social media platforms. The article detailed wh

by Shabree Rawls

5 Types Of Shoes To Pair With Fall’s Denim Trends

Dedicated Feature

Inside The World Of CleanTok — & Why It’s About Way More Th...

I held out on downloading TikTok for as long as I could — a steadfast refusal that I can’t quite explain, other than the fact that I had no interest in

by Andrea Cheng

Dedicated Feature

There’s A Fragrance For Every Scenario You’re In — & We ID-ed The...

by Hilary Shepherd

Coastal Grandmother Fall Is Coming

This has been the summer of loose-fitting linen shirts, leisurely walks on the beach, and Le Creuset cooking sets — and it’s all largely thanks to

by Frances Solá-Sant...

The Floor Is Yours

Why Disability TikToker Imani Barbarin Pushed Back On COVID Restr...

TikTok creator Imani Barbarin has made a name for herself as a witty and vocal advocate for the disabled community, and she won’t stop now even though CO

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Why This Viral Pleated Skirt Is In Every It-Girl’s Wishlist

Since 2019, fashion forecaster Mandy Lee has been on a hunt for a pleated skirt from Chopova Lowena, the London-based brand founded by Emma Chopova and Lau

by Frances Solá-Sant...

Denim Leg Warmers Are The Viral Way To Upcycle Your Jeans

Fashion has had a string of odd trends this year, from unnecessary belts to glass handbags and cargo jeans. But if there’s a trend that takes the “Most

by Frances Solá-Sant...

These TikTok-Famous Fashion Stores Are The Most Popular Hangout S...

Emma Rodelius has been an avid thrifter all her life. As a kid, she stopped by a secondhand shop near her gymnastics club in Bedminster, NJ, every weekend

by Frances Solá-Sant...

This Viral Creator Remakes Fashion Looks With Trash Bags & Duct Tape

TikTok fashion creator Angelica Hicks has a long list of unusual materials in her arsenal: duct tape, trash bags, metallic wrappers, foil, and candy. On th

by Frances Solá-Sant...

So How Do We Really Feel About The “Clean Girl”...

What’s in your makeup bag? Your beauty regimen has probably changed a lot over the last few years in response to the “new normal” that

by R29 Unbothered

TikTok’s ‘Knee Thing’ Is The Ultimate Foreplay Move

TikTok has become synonymous with incredible hacks. Looking for a ballet-inspired workout? Productivity tips? Or niche book advice? The app is your go-to.

Last Day To Get These “TikTok Made Me Buy It” Home It...

by Avery Felman

The $10 Dickey That’s Racked Up Over 5,000 Amazon Reviews

Super Sale Alert: The Kalkehay Detachable Dickey Collar featured in this story is 38% off for Prime Day! For more insider information on Amazon’s 48

What’s Really Behind TikTok’s “Weird Girl Aesthetic”

Last month, creator @kaiageber chronicled in a Twitter thread a new aesthetic emerging in street style: the “weird” girl. Using photos of influencers a

by Frances Solá-Sant...

Meet The TikTok Creator Reviving Her Grandmother’s Closet

Since she was a kid, Gabrielle Jones has admired her grandmother’s vintage clothing. “There were always shoes and hats and accessories that I was p

by Frances Solá-Sant...

How TikTok’s Four Quarters Method Can Boost Your Productivity & M...

If you’re anything like us, motivation is easily lost when faced with the most minor of inconveniences. Telling ourselves that even the smallest setb

Chunky Rings Are A Must-Have Summer Accessory, Thanks To TikTok

If you’re on TikTok, you’ve likely seen the colorful, plastic rings that line the fingers of users across the platform. Playful and somewhat child-like

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