Welcome to The Floor Is Yours, where we spotlight the creators behind the meaningful content on your FYP — because it’s not just about who they are, bu

Ivy Thompson first started experimenting with her style in middle school. She embraced the Japanese Lolita street style before, at some point in high schoo

Welcome to The Floor Is Yours, where we spotlight the creators behind the meaningful content on your FYP — because it’s not just about who they are, bu

Last September, my partner Renee moved from Singapore to Los Angeles so we could start a life together — a grand and undeniably romantic gesture usually

When most people think of an Asian Disney princess, there’s often one go-to: Mulan aka the Chinese heroine who doesn’t need saving but instead save

Another year, another avalanche of viral TikTok beauty hacks. There are the tricks that some might say are genius (reversing your beauty routine for glowin

When I tell people that I’m going to be interviewing TikTok famous Tinx, the general response is along the lines of, “Omg, I love her.” A

Ahhh the TikTok algorithm: She’s mysterious, all-knowing, chaotic — and perhaps more supremely influential than we realize.   In the time sin

I want to get better about using my jade roller. I keep mine in my freezer, which means that I don’t remember I have it until I’m pulling out a

I’m not afraid to admit that the selection of lubes in my bedside table is nearly as robust as the selection of makeup products in my medicine cabinet. L

Over the years, the beauty world has seen innumerable iterations and phases of “natural” makeup — everything from everyday contouring and str

R29 is proud to partner with Cricut, to explore the ways independent entrepreneurs are transforming modes of creativity into thriving small businesses. Bac

The public’s interest in fashion’s behind-the-scenes process has long been a pillar of reality entertainment. It’s what shows like Project Runway

In the fall of 2019, Stella Wunder and Carol Tchiakpe, both 19, met in a Facebook group for NYU’s incoming freshmen class. Two drama majors with a mutual

Is there anything better than the feeling of a fresh salon manicure? Alternatively, is there anything worse than having to stare at your grown-out polish?

Sometimes, you encounter a TikTok hack that changes your life. Maybe you’ve made some permanent adjustments to your skincare or beauty regimen; maybe

People around the internet are, once again, bored enough to try anything — even if it ends in a trip to the hospital. In the latest social media challeng

According to the latest TikTok trends, herbalism is the new glow-up hack. For decades, herbalists have used plants for healing purposes and to study the im