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Beauty
Hair Oiling Has Gone Mainstream — But It’s Much More Than A Trend
Varsha Patel
May 10, 2022
Unbothered
TikTokers Are Picking “Baddie Friends” Based On Attractiveness…...
L'Oréal Blackett
May 4, 2022
Dedicated Feature
The Power of “Muting” Toxic Beauty Content On Social Media — 5 Women Share Their...
Todd Plummer
May 3, 2022
Wellness
This Viral App Takes A Candid Photo Of You Every Day
When I first saw a TikTok about Glance Back, a Chrome extension that functions as a kind of photo diary, I knew I’d download it. Once a day at a ran
by
Mirel Zaman
Fashion
TikTok Fashion Creators Are The New Critics — Here Are The Best T...
Over the past two years, TikTok has become a go-to platform for fashion fans and creators to indulge in commentary, trend forecasting, and fashion history.
by
Frances Solá-Sant...
TikTok
Meet The Best-Selling $30 Shorts That Skyrocketed To Fame On TikTok
Dig, if you will, a timeline. In February of 2021, boho retailer Free People added a new silhouette to its active FP Movement brand: the Way Home Shorts, a
by
Emily Ruane
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Dedicated Feature
How To Nail The Low-Maintenance Beauty Trend That’s All Over TikTok
by
R29 Unbothered
Entertainment
8 TikTok Creators To Follow For A Better FYP
For so long, I thought that if I ever downloaded TikTok, the end was near. My time? Non-existent. My plans? Canceled. I used to be one of those people who
by
Christine Jean-Ba...
Fashion
Coastal Grandma Is TikTok’s Newest Escapist Aesthetic — Her...
There is a new TikTok aesthetic taking over the social media app, and we may have Nancy Meyers to thank for it. Since March, “Coastal Grandmother” —
by
Frances Solá-Sant...
Living
Brb, Entering My Villain Era
Along with dinner ideas and beauty hacks, TikTok is also home to a wealth of mental health advice. And while some of it needs to be taken with a grain of s
by
Pema Bakshi
Beauty
The Difficult Truth About TikTok’s Beauty Obsession
Forget the drugstore. TikTok is the new beauty shopping destination everyone’s going wild for. So far, the #beauty hashtag has an enormous 88.2 billi
by
Jacqueline Kilikita
Workout Clothes
I Stepped Out Of My Comfort Zone — & Into A Pair Of Flared Leggings
You’re reading an On-Site Shopping story — meaning you can browse, add to cart, and actually purchase the product recommendations featured be
by
Emily Ruane
The Floor Is Yours
Meet OfficiallyVeryGay, The Unofficial Gay Parents Of TikTok
Welcome to The Floor Is Yours, where we spotlight the creators behind the meaningful content on your FYP — because it’s not just about who they are, bu
by
Lexy White
Dedicated Feature
I Shared My IVF Journey On TikTok. Here’s What I Learned.
Welcome to The Floor Is Yours, where we spotlight the creators behind the meaningful content on your FYP — because it’s not just about who they are, bu
by
Eliza Dumais
Fashion
Want To Try The Balletcore Trend? A Former Dancer Shows You How
y
by
Bec Oakes
Unbothered
“Be Delusional!” — Why Black TikTokers Are Unsubscribing From Rea...
“Be delusional,” Kierra Lewis, a TikTok user yells into her phone. “Fuck what everybody else talks about, this whole be realistic thing. My key to li
by
Chanté Joseph
TikTok
KhaeNotBae Is The Creator Behind Your Favorite TikTok Sounds — & ...
Welcome to The Floor Is Yours, where we spotlight the creators behind the meaningful content on your FYP — because it’s not just about who they are, bu
by
Katherine Singh
Fashion
Meet The TikTok Creators Wearing Victorian-Era Fashion Every Day
Ivy Thompson first started experimenting with her style in middle school. She embraced the Japanese Lolita street style before, at some point in high schoo
by
Frances Solá-Sant...
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TikTok
How Tiktok’s Erin Novakowski Puts Ableists In Their Place
Welcome to The Floor Is Yours, where we spotlight the creators behind the meaningful content on your FYP — because it’s not just about who they are, bu
by
Katherine Singh
TikTok
This Artist Is Creating A Safe Space For Sexual Assault Survivors...
Welcome to The Floor Is Yours, where we spotlight the creators behind the meaningful content on your FYP — because it’s not just about who they are, bu
by
Lexy White
Relationships
My Platonic Life Partnership Went Viral On TikTok, & People Have ...
Last September, my partner Renee moved from Singapore to Los Angeles so we could start a life together — a grand and undeniably romantic gesture usually
by
April Lee
Fashion
Inside TikTok’s Clowncore, The High-Fashion Aesthetic You S...
If you follow fashion creators on TikTok, you may have seen videos dedicated to #Clowncore. As the name suggests, the aesthetic is inspired by attire tradi
by
Kristen Bateman
Entertainment
She Created Her Own Korean Disney Princess Musical & This Needs T...
When most people think of an Asian Disney princess, there’s often one go-to: Mulan aka the Chinese heroine who doesn’t need saving but instead save
by
Katherine Singh
Beauty
TikTok’s Smooth-Skin Hack Is So Good, I’ll Go Without...
Another year, another avalanche of viral TikTok beauty hacks. There are the tricks that some might say are genius (reversing your beauty routine for glowin
by
Jacqueline Kilikita
Fashion
How TikTok Became 2021’s Biggest Fashion Influencer
This year, skinny jeans were declared over. So were side parts and laugh-cry emojis. Young content creators were invited to the Met Gala to sit side-by-sid
by
Frances Solá-Sant...
Celebrity Beauty
Tinx Wants To Be Clear — She Loves Botox
When I tell people that I’m going to be interviewing TikTok famous Tinx, the general response is along the lines of, “Omg, I love her.” A
by
Megan Decker
Dedicated Feature
The Future Of Sex Education Is Here — & It Lives On TikTok
Ahhh the TikTok algorithm: She’s mysterious, all-knowing, chaotic — and perhaps more supremely influential than we realize. In the time sin
by
Eliza Dumais
Beauty
TikTok’s Glasses Concealer Hack Is Ridiculous…But It ...
I’ve tried my fair share of ridiculous TikTok beauty trends. There was the lipstick blush trick (which works in theory but I think I went overboard),
by
Jacqueline Kilikita
Beauty
I Tried TikTok’s Viral Jade Roller Hack
I want to get better about using my jade roller. I keep mine in my freezer, which means that I don’t remember I have it until I’m pulling out a
by
Megan Decker
Wellness
Should You Use Lube As Makeup Primer? A Very Serious Investigation
I’m not afraid to admit that the selection of lubes in my bedside table is nearly as robust as the selection of makeup products in my medicine cabinet. L
by
Molly Longman
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