Made popular by one Hailey Bieber, strawberry girl makeup is characterized by fresh, sun-kissed skin, Bambi-like lashes, and a pop of berry-pink blush. The trend is similar to the tomato girl summer aesthetic but with a sweeter, Strawberry Shortcake-inspired twist. It's no-makeup makeup but with flushed cheeks that look as if you've come back from a beach day (or, perhaps, picking strawberries).
Even though summer days are a-ticking, strawberry girl makeup shows no signs of slowing down. (Maybe she'll even give way to cranberry girl fall? Who knows at this point!) If you have yet to give the trend a try, it's not too late to change that. Below, a breakdown of the core elements to nail the look yourself.
Creating healthy, gleaming skin with a pop of pink blush is the key to nailing strawberry girl makeup. Wear your favorite tinted moisturizer and apply a dewy blush or cheek stain to build a natural flush. (Last step: a smattering of faux freckles for extra-cute vibes.)
A sheer, hydrated lip with a barely there kiss of color is another core element of strawberry girl makeup. Opt for a tinted gloss stick like this editor favorite from Kylie Cosmetics, or indulge in a luxe balm with a natural, glossy finish like Chanel's Rouge Coco Baume.
Full, fluffy brows (think laminated) and equally feathery lashes are the cherry (strawberry?) on top of this look. I love Merit's lengthening mascara for natural yet defined lashes, coupled with a sheer wash of shimmery bronze on lids for a sun-kissed look.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.