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Beauty

Maybelline Is Making History With Its All-Asian Beauty Campaign

Karina Hoshikawa

May 5, 2025

Shopping

We Tested $388 Worth Of Tinted Lip Balms & Here’s What’s Worth It

Venus Wong

Apr 30, 2025

Most Wanted

I Tried A Full Face Of Jones Road Beauty — & These Are My Favorites

Karina Hoshikawa

Apr 2, 2025

Beauty Studio

7 Products Worth Every Cent According To Celebrity Makeup Artist ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Celebrity makeup artist Ash

by Jacqueline Kilikita

Beauty Studio

7 Budding Spring Makeup Trends That Are Actually Wearable

Spring is the best time to be a beauty lover. After months of looks that put practicality above creativity (think hydrating foundations and layers of lip b

by Jazzria Harris

Beauty Studio

We Tried $743 Of Victoria Beckham Beauty & These Products Blew Us...

It doesn’t happen often, but once in a blue moon, a beauty brand will come across our radar (and desks) and manage to convert us savvy beauty editors int

by Karina Hoshikawa

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Korean Beauty

‘Point Lashes’ Are The K-Beauty Secret To Looking Wide Awake

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. As a Korean-American beauty

by Jenny Jin

Unbothered

Black Celebrities Share Their Red Carpet Beauty Secrets: From Sca...

Awards season is officially over, and Black stars didn’t just walk the red carpet—they owned it. Time and again, many Black celebrities have proven

by Dontaira Terrell

Beauty

Lip Liner Has Always Existed. Why Is Everyone Suddenly Obsessed?

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. A funny thing happened rece

by Karina Hoshikawa

Makeup

We Got Endless Compliments On Our Skin Thanks to This Lightweight...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Skin tints are having a maj

by Venus Wong

Beauty

The Ordinary’s Serum Foundation Is Back — But You’ll ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Do you remember what you we

by Jacqueline Kilikita

Beauty

Lawless’ Forget The Filler Foundation Is Here — & We Tried It

In a sea of light-as-air skin tints and weightless concealers, it would seem like full-coverage foundation has fallen out of favor these days. Well, not if

by Karina Hoshikawa

Beauty

We Tested $492 Worth Of Primers To See If They Actually Do Anything

I put 8 best-selling primers to the ultimate test.

by Venus Wong

Makeup

We Tried Huda Beauty’s Ube Makeup Collection — & We Have

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. With a massive following of

by Venus Wong

Beauty

I Tried Pat McGrath’s Viral Glass Skin Mask — & Felt Like a Walki...

When it comes to makeup artistry, few names carry the weight of Pat McGrath. Dubbed “Mother” by the fashion and beauty worlds alike, McGrath has cement

by Cortni Spearman

Makeup

Quick Question: Is Highlighter Dead?

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. There was a point not too l

by Karina Hoshikawa

Makeup

I Tried Every Clinique Black Honey Makeup Product & Here’s What’s...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Everything’s coming up ro

by Venus Wong

Beauty

7 Cute & Actually Wearable Makeup Trends To Try In 2025

From red blush to the “cinnamon girl” aesthetic, TikTok was the driving force behind countless viral makeup trends in 2024. It was the year we ditched

by Rebecca Fearn

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Beauty

The Very Best Beauty Products Of 2024

Countless new beauty products land on our desks throughout the year but only a handful truly stand out. When a certain innovation impresses us so much that

by Venus Wong

Dedicated Feature

I’m Showing Up For My Community, Thanks To The Power Of Makeup

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Shawna Hudson

Dedicated Feature

Why Makeup Is A Powerful Tool For Shifting Your Aura, According T...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Andrea Cheng

Beauty

31 Party Makeup Looks For Every Winter Soirée

by Claire Fox

Dedicated Feature

A Dental Student By Day, A Beauty Girly By Night: This Is How Mak...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Fawnia Soo Hoo

Beauty

15 e.l.f. Products That Aren’t Viral Yet (But Totally Shoul...

by Venus Wong

Celebrity Beauty

Zoey Deutch Is My Party Makeup Inspiration — & Her MUA Told Me Ho...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Even if you haven’t heard

by Venus Wong

Black Friday

80+ Top-Shelf Cyber Monday Beauty Deals To Shop ASAP

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Cyber Monday is finally her

by Karina Hoshikawa

Beauty

Joey King Has Always Been An e.l.f. Girl — & Now It’s Official

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I may not have much (read:

by Karina Hoshikawa

Beauty

I Got Baby Brows, A Subtle Alternative To Lamination — & I’m A Co...

The beauty industry has a clever knack for taking popular treatments and cuteifying them for the masses by stitching on one small word: baby. In the past f

by Jacqueline Kilikita

Beauty

Love Island USA: Serena Page And JaNa Craig Spill The Tea ...

“I did not know it would be a thing,” Serena Page confesses, reflecting on the style and maintenance of her goddess braids that took the Love I

by Giana Levy

Beauty

Burgundy Makeup For Fall? It’s Easier To Pull Off Than You Think

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When it comes to fall beaut

by Karina Hoshikawa

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