8 Black-Owned Beauty Finds That Are Actually Worth The Hype

The global beauty industry is a multi-billion-dollar machine, and can you guess who is the driving force behind it? Black consumers contribute more than $9 billion in spending, according to a 2023 study. But for us, beauty isn’t just surface-level.

For Black women in particular, beauty is layered. It’s self-care. It’s self-expression. And it’s self-identity. Whether we’re buying edge control, red lipstick, skin supplements, or a luxury serum, our beauty rituals are deeply personal and often tied to empowerment, confidence and even community — from kitchen hair salons to group skincare nights. It's communal. It connects us.

That's why it's essential to highlight brands that have created space in the industry, an industry that has spent centuries defining beauty through a narrow, Eurocentric lens. So, if you're ready to treat yourself to a few beauty buys that actually live up to the hype, keep reading.