Makeup Trends, Tips, Styles & Product Reviews

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. There was a point not too l

by Karina Hoshikawa

Makeup

I Tried Every Clinique Black Honey Makeup Product & Here’s What’s...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Everything’s coming up ro

by Venus Wong

Beauty

7 Cute & Actually Wearable Makeup Trends To Try In 2025

From red blush to the “cinnamon girl” aesthetic, TikTok was the driving force behind countless viral makeup trends in 2024. It was the year we ditched

by Rebecca Fearn

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Beauty

The Very Best Beauty Products Of 2024

Countless new beauty products land on our desks throughout the year but only a handful truly stand out. When a certain innovation impresses us so much that

by Venus Wong

Dedicated Feature

I’m Showing Up For My Community, Thanks To The Power Of Makeup

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Shawna Hudson

Dedicated Feature

Why Makeup Is A Powerful Tool For Shifting Your Aura, According T...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Andrea Cheng

Beauty

31 Party Makeup Looks For Every Winter Soirée

by Claire Fox

Dedicated Feature

A Dental Student By Day, A Beauty Girly By Night: This Is How Mak...

For some, a lipstick is just a lipstick. But for others, it’s a source of strength, creativity, and expression. In our series Power Faces, we’l

by Fawnia Soo Hoo

Beauty

15 e.l.f. Products That Aren’t Viral Yet (But Totally Shoul...

by Venus Wong

Celebrity Beauty

Zoey Deutch Is My Party Makeup Inspiration — & Her MUA Told Me Ho...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Even if you haven’t heard

by Venus Wong

Black Friday

80+ Top-Shelf Cyber Monday Beauty Deals To Shop ASAP

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Cyber Monday is finally her

by Karina Hoshikawa

Beauty

Joey King Has Always Been An e.l.f. Girl — & Now It’s Official

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I may not have much (read:

by Karina Hoshikawa

Beauty

I Got Baby Brows, A Subtle Alternative To Lamination — & I’m A Co...

The beauty industry has a clever knack for taking popular treatments and cuteifying them for the masses by stitching on one small word: baby. In the past f

by Jacqueline Kilikita

Beauty

Love Island USA: Serena Page And JaNa Craig Spill The Tea ...

“I did not know it would be a thing,” Serena Page confesses, reflecting on the style and maintenance of her goddess braids that took the Love I

by Giana Levy

Beauty

Burgundy Makeup For Fall? It’s Easier To Pull Off Than You Think

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When it comes to fall beaut

by Karina Hoshikawa

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Beauty

7 Brides Share Their Biggest Wedding Day Hair & Makeup Regrets

by Amy Sedghi

Halloween

The Best Spooky Season Beauty Launches To Try

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. As much as we love curating

by Karina Hoshikawa

Makeup

Meet The New Concealer That Has Replaced Our Foundation

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. On days when we want to wea

by Venus Wong

Dedicated Feature

The Hype Is Real: These 2 Products Gave Me Fuller-Looking Lips

For as long as I can remember, my lips have been a source of insecurity. My upper lip is visibly thinner than my lower, and while it’s probably not as no

by Jenna Igneri

Makeup

We Tried $131 Of e.l.f. Cosmetics Products & Here Are Our Honest ...

by Venus Wong

Makeup

This “Blurring” Foundation Is The First One That Actually Does Wh...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. For many makeup-wearers, fo

by Karina Hoshikawa

Beauty

Jones Road Just Launched My Favorite Shade Of Miracle Balm

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. In 2020, Bobbi Brown debute

by Karina Hoshikawa

Beauty

We’ve Found Your New Favorite Foundation — & It’s Onl...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Whether you’re a make

by Karina Hoshikawa

Beauty

Where Do Celebrity Beauty Brands Go To Die?

“We were Amyris’ cash cow,” Maya*, a former member of the creative production team at Rose Inc. tells me. Amyris, the incubator behind Rosie Huntingt

by Morgan Fargo

Eye Makeup

Colorful Eyeliner Is The Coolest Makeup Trend To Try (& It’s Easi...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. When I was in high school,

by Karina Hoshikawa

Makeup

Charlotte Tilbury’s New Mascara Has Earned My Lashes Endless Comp...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. We may single-handedly have

by Karina Hoshikawa

Most Wanted

R29 Editors’ Favorite “TikTok Made Me Buy It” P...

by Mercedes Viera

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