The other day, I was tapping through Tinx’s Instagram Story and paused when she bold captioned a closeup of her lips. I thought she was going to divu

Calling all My Chemical Romance fans and emo kids past and present: The rock band has restocked its epic collection with viral beauty brand HipDot, which p

Big news for makeup fans everywhere: Treslúce Beauty — the vibrant Mexican-inspired makeup brand created by Latinx singer and actress Becky G. — just

My makeup and skin-care routine starts in one place: With lip balm. I’ve tried every single one in every formula, texture, and existence. My standard

When Priscilla Tsai launched her skin-care brand in 2015, she didn’t set out to just create effective products. She knew that having healthy, functio

When you hear people talking about those women who can do it all, I’m fairly certain they’re all actually referring to Rihanna. The 33-year-old

Kosas is one of those cool, if-you-know-you-know kind of makeup brands. The vibe is less bare face, more tinted skin care. Given the aesthetic trend of usi

“Natural beauty takes at least two hours,” Pamela Anderson once joked. In Lily James’ case, it took about four to transform into the ‘90s beauty an

Makeup plays an integral part in many young people’s lives, especially when it comes to developing their sense of self. Some people like to wear a lo

Not too long ago it was impossible to scroll through Instagram without coming across an aesthetically-pleasing post by beauty startup Glossier. The millenn

Nearly every time I send a friend a link to something I’ve recently purchased or am thinking of pulling the trigger on, I get the same reply: DonR

For me, foundations exist on a simple spectrum: They are either meh or life-changing. Many of the former don’t leave a lasting impression (with the e

Another year, another avalanche of viral TikTok beauty hacks. There are the tricks that some might say are genius (reversing your beauty routine for glowin

Hailing from Chicago, Shea Couleé is an internationally-renowned drag queen, model, recording artist, and RuPaul’s Drag Race All Stars fifth season cham

As we head into the holiday season, TikTok’s makeup hacks are coming thick and fast. There’s the 10-second trick that’ll give you a winge

When it comes to TikTok makeup hacks, the absurd ones tend to go viral. Recently, the app’s beauty lovers were obsessed with the glasses concealer tr