Welcome to Hype Machine, our hit-list of the top reviewed products across the web — according to a crowd of die-hard shoppers. Call this your 4-star & up only club, with entry granted by our devoted-to-the-goods shop editors.
Throughout our years of following fashion, we’ve watched underwear trends fluctuate more precipitously than the proverbial whale tail. In the '90s, it was all about Kate in those Calvin briefs; in the aughts, the literal rise of the barely-there, bedazzled g-string coincided with the downward descent of pant waistlines; and in the current decade, chic granny panties from small-batch indie brands like Araks and Baserange are center stage. One pair of drawers, however, remained faithfully in our (underwear) drawers throughout the ebb and flow of cheek coverage: a good, old-fashioned, pantyline-preventing thong.
Muted in color, stretchy in composition, and (ideally) comfortable in its wedgie-ness, a good thong is there for you, whether it’s laundry day or date night. Maybe you swear by them to prevent VPL at work; maybe it’s the first thing you put on before hitting the town on a Friday night. It’s become a crucial component of women's wardrobes everywhere — at least those who have gotten used to its clingy ways.
When the time comes to refresh our unmentionables, we go straight to the reviews. While curb appeal is important for this type of underwear — browsing for mood-lifting prints and colorways is one of our favorite pastimes — we’re not going to swipe our cards until we know that the butt-floss in question is highly vouched for in categories like comfort, breathability, and durability. So for this edition of Hype Machine, we combed through the reviews and found the highest-rated thongs. Click on through to read what real shoppers — and real flossers — had to say.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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With a lightweight mesh fabrication, sweltering panty-wearers swear by On Gossamer’s ‘Hip-G’ Mesh Thong, and offer high praise for the undies’ “thin-but-sturdy” and “airy” properties.
The Hype: 4.8 out of 5 stars, and 24 reviews on Nordstrom.com
What They Are Saying: “I have been getting On Gossamer panties for as long as I can remember. The colors are bright and do not fade. With this mesh material you can't even feel them. They really blend in, no lines with tight clothes. I recently discovered there are many styles, but my go to is always the thong.” — Lilyher, Nordstrom.com reviewer
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The Most Comfortable Mid-Rise
If you like your thongs the way you like your mullets — business in the front, party in the back — you’ll be a fan of JKY by Jockey’s Natural Beauty Seamfree Thong. The high-waist styling would trick the eye into thinking you’re not wearing a thong — if that’s your thing.
The Hype: 4.8 out of 5 stars, and 32 reviews on Target.com
What They Are Saying: “Love these thongs! I bought multiples for costumes. They are comfy yet they are still modest for a thong.” — RLayne, Target.com reviewer
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The Best Barely-There (But Still A Thong) Thong
There is a fine line — some might say a fine string — between the thong and its teeny-weeny cousin, the g-string. We’re focusing on the former in this story, but Hanky Panky’s Signature Lace Low Rise Thong, with its extremely low waistline, is vying for the g-string’s skimpy title. (The brand doesn’t skimp on quality — many reviewers professed a lifelong loyalty for this panty’s premium construction and comfort.)
The Hype: 4.9 out of 5 stars, and 45 reviews on Zappos.com
What They Are Saying: “I have been a Hanky Panky devotee for years. They may seem expensive, but they outlast any other undies I have! Amazing quality. Trust me, worth the price. Because they are so comfortable, it feels as if you are wearing nothing at all and they are so pretty, feminine, sexy, and flattering on the body. My boyfriend loves them. By far the most comfortable and sexiest thong out there.” — Christine O., Zappos.com reviewer
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The Fewest Bells and Whistles
In true Everlane fashion, the transparent consumer brand’s signature thong is free of any frippery and rendered in super-smooth, supremely lightweight Supima cotton.
The Hype: 4.77 out of 5 stars, and 585 reviews on Everlane.com
What They Are Saying: “I don't think I have EVER been so excited about new underwear. They are super soft, but feel well made. They are low profile and don't show any lines. And they are luxurious in their simplicity the way that all Everlane products are. I have replaced all my everyday underwear with these!” — Alexis M., Everlane.com reviewer
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The Softest Thong
Tommy John’s Second Skin Thong is made from super-soft beechwood modal that has customers praising the fabric’s silky smoothness and comfort.
The Hype: 4.8 out of 5 stars, and 34 reviews on TommyJohn.com
What They Are Saying: “Sweet baby lord Jesus, it's like I'm not even wearing underwear at all! It's like the tears of the angels themselves are caressing my bottom parts. 100% amazing, 100% worth the price, 200% comfortable.” — Elise, TommyJohn.com reviewer
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Best Natural-Waistline Thong
Just because you’re wearing a thong doesn’t mean you have to be skimpy all over — Kalon’s Nylon Thong got rave reviews for its reasonable rise and seam-free construction.
The Hype: 4.4 out of 5 stars, and 1,389 reviews on Amazon.com
What They Are Saying: “Love these! Great for everyday wear or going to the gym. They are higher rise (just below belly button) which I love, but they are still sporty and don't look like granny panties. I have worn these and washed them multiple times and they hold their elasticity and shape. Really happy with the quality and comfort of these.” — Anonymous, Amazon.com reviewer
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The Best One-Size-Fits-Most Thong
In a feat of engineering, Natori created a thong that fits fannies sizes 2 through 12 — a seemingly impossible achievement that is backed up by customer reviews.
The Hype: 4.8 out of 5 stars, and 103 reviews on Nordstrom.com
What They Are Saying: “When I purchased it, the website said “one size fits all/most”, and I was skeptical, as I do not have a petit derriere — I will gravitate towards medium or large sizes, so the underwear doesn't pinch in at the waist. I was pleasantly surprised that these fit, with minimal pinch and are comfortable enough that I am not adjusting them when I wear them. The fabric is silky, flexible and breathable, and doesn't bunch up or roll like cheaper thongs.” — SummerCate, Nordstrom.com reviewer
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The Best Combination of Style and Comfort
Combining a sexy lace waistband with a cotton body, Aerie’s Cotton Thong Undie gets high marks for the marriage of cuteness and wearability.
The Hype: 4.9 out of 5 stars, and 37 reviews on ae.com
What They Are Saying: “These thongs are sexy and comfortable. They're soft and stretchy. I love the breathable cotton. They give no VPL or muffin top. The lace band feels like it will be durable. Very cute!” — Kristen, ae.com reviewer
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The Best Thong In Extended Sizes
The size queens at ThirdLove are working tirelessly to dress every possible body type in their fanatically-reviewed bras and underwear. The brand’s much-hyped Pima Cotton Thong is available in sizes from XS - 3X, making it a great choice for all shapes and sizes.
The Hype: 4.8 out of 5 stars, and 81 reviews on ThirdLove.com
What They Are Saying: “Comfy (sz 1x). Love these — no itchy lace or rolling down on the tummy (yup, I have pooch) when I wear them. Pure comfort. I want to buy more and stock up (already have six pairs) but wish there were more colors. If ThirdLove creates more colors I'll be ordering them right away! ;)” — Tammy, ThirdLove.com reviewer
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The Best Performance Thong
Magical merino wool is one of those do-everything fibers: it insulates and cools, wicks moisture, and is naturally anti-microbial. With its lightning-quick drying capabilities and superior comfort, Icebreaker’s Siren Thong will be your ultimate adventure companion.
The Hype: 5 out of 5 stars (!), and 10 reviews on Backcountry.com
What They Are Saying: “Icebreaker does a stand out job with their undies, and these are no different. Thongs are tricky. It's all about the fit. They can be tight and restrictive, or so loose you feel like Borat at the beach. These are just right. I'm a medium-sized lady, and the medium is perfect. It doesn't pinch too much and doesn't ride too high. They sit right where most of my pants do. As for the fabric, if you’re not familiar with merino, it's THE fabric for intimates, especially if you'll be camping or backpacking. You can wear them for days, and still feel fresh and comfortable. They are one of my most important pieces, when backpacking. Also, Icebreakers quality is all-star, without a doubt.” — Emily Jensen, Backcountry.com reviewer
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The Best Natural Thong
The Colorado-based e-tailer Pact specializes in organic cotton products made with Fair Trade certification. Whether you’re committed to an environmentally-friendly wardrobe, or just don’t want anything synthetic between the cheeks, their customer-approved thong will keep your skin irritation-free.
The Hype: 4.3 out of 5 stars, and 85 reviews on WearPact.com
What They Are Saying: “I have very sensitive skin and my regular underwear always left me with rashes. So I decided to try pact because it is organic cotton (which I love) and it was the same price as VS’s 7 for $27 deal. I’ll never go back. I love these panties. They are so comfortable, breathable and my lady parts love it. Thank you Pact!” — Ilikemuffins16, Pact reviewer
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The Best Sport Thong
Equipped with anti-microbial technology to prevent the down-there funkiness that can often accompany excessive sweating, Under Armour’s Pure Stretch Thong has glowing reviews for comfort and stay-put-ness.
The Hype: 4.7 out of 5 stars, and 78 reviews on UnderArmour.com
What They’re Saying: “First off, workout underwear? Yes, it makes a huge difference. I would wear regular underwear for my workouts and it always felt... unpleasant. Gave these a try and they're amazing. But, thongs? Surprisingly, they were very comfortable. I put them to the test. I wore a pair for leg days. I did heavy deadlifts, leg curls, SQUATS, and kick backs, and I can honestly say the thong did not bother me one bit. And, the seam line didn't show. I'm pretty impressed since I'm not a huge fan of thongs whatsoever. True to size. I'm normally a medium and they were perfect.” — MsDeadlifts, UnderArmour.com reviewer