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After debuting its fall collection, which Charli XCX helped celebrate with a special performance, H&M is releasing it's latest Studio collection. H&M Studio, which started over a decade ago, drops its limited-edition offerings biannually, which makes them extremely sought-after. Now, five months since H&M Studio’s resort range, the campaign for the Fall/Winter 2024 has landed.
“H&M Studio collections always contain stylish wardrobe foundations — tailoring, denim, eveningwear — reworked in a way that feels fresh and modern,” Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M, said in a press release. “That’s a formula we pushed even further for A/W24, with sleek pieces that you can throw on and immediately feel put-together and polished, but relaxed at the same time.”
“H&M Studio collections always contain stylish wardrobe foundations — tailoring, denim, eveningwear — reworked in a way that feels fresh and modern,” Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M, said in a press release. “That’s a formula we pushed even further for A/W24, with sleek pieces that you can throw on and immediately feel put-together and polished, but relaxed at the same time.”
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Full of day-to-night transitional pieces and fall staples with a twist, H&M Studio will upgrade your wardrobe with unique-yet-versatile styles. The 51-piece collection includes reversible and oversized outerwear, glittery denim and knitwear, wool and scuba dresses, and sheer blouses and knee-high socks. These pieces will take care of every type of autumnal outfit, from the office-appropriate to the dinner-party-ready.
“For A/W24 we devised a wardrobe that expresses creativity as well as timeless taste. Taking the pioneers of jazz as a starting point, we applied their improvisational techniques to fashion,” said Linda Wikell, concept designer at H&M Studio, in a press release. “The result is a collection of reinvigorated classics, with clever, versatile pieces that tread the line between day and night, masculine and feminine, always guaranteeing effortless style.”
“For A/W24 we devised a wardrobe that expresses creativity as well as timeless taste. Taking the pioneers of jazz as a starting point, we applied their improvisational techniques to fashion,” said Linda Wikell, concept designer at H&M Studio, in a press release. “The result is a collection of reinvigorated classics, with clever, versatile pieces that tread the line between day and night, masculine and feminine, always guaranteeing effortless style.”
Ranging between a $30 pack of socks and a $749 shearling jacket, H&M Studio’s higher price range is partly due to the higher quality, eco-conscious fabrics used. These include Responsible Wool Standard-certified wool; chrome-free leather; mulberry silk; and recycled polyester, brass, steel, and zinc. So you can be confident in investing in a pair of H&M studio leather trousers or knee-high boots, wool blazers or sweaters, and recycled earrings or sunglasses.
Shop the full H&M Studio A/W 2024 Collection
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