There's a whole list of reasons as to why we stan sustainable street-sneaker brand Cariuma: the Brazilian footwear imprint uses renewable flora (like bamboo and sugarcane), organic cotton canvas, natural rubber, and petroleum alternatives (like cork and mamona oil) to craft its stylish and super-comfortable shoes. Did we mention that every sneaker sold contributes to reforestation efforts in the brand’s home country, too? When you take this eco-conscious recipe and mix it with a buzzy and universally recognized color palette, the result is some explosively popular footwear — which is why a one-off collaboration between Cariuma and the color forecasting agency Pantone sold out within a week. The five sneaker styles in Pantone’s 2020 Color of the Year, Classic Blue, were so popular that they also racked up a waiting list of 5,000 customers. But, good news: there's been a restock.
For any of you wait-listed super-fans, last week Carima quietly launched an expanded collection in collaboration with Pantone. This installment boasts five complementary earthen colorways, each of which references a different region of the world: from Picante, a vibrant terracotta (inspired by Arizona’s rocky crimson landscape) to Snow White (which borrows from Everest’s powder-coated peaks). Click through to shop the collection before it vanishes again — with its globe-trotting outlook, it may even help solve some 2020-induced wanderlust.
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