At this point, many of us are seasoned Zara customers, both in-store and online. That means, we're all too familiar with running to our closest location in a last-minute outfit frenzy, or quickly ordering from its website and crossing your fingers the item(s) arrive in time. And the only thing worse than said scramble is realizing the dress that's just perfect for said event is sold out in your size. Fortunately, the retailer just announced a new function that may help more than one of your Zara shopping woes.
Just when you thought the fast-fashion giant couldn't get any more convenient, according to The Wall Street Journal, Zara is equipping its stores to also ship online purchases, which means pieces can be delivered to customers more quickly than if they were coming from a warehouse. "This is something very, very strategic for us, this idea of full integration between store and online stockrooms," Inditex chairman and chief executive Pablo Isla tells WSJ. He says the ability to offer shoppers what they want — and as quickly as possible — increases the likelihood of a full-price sale. Now, if an item is out of stock online but available at a store nearby, the location can mail it out directly to the customer. Talk about convenient. As of now, this exciting rollout is offered in 2,000 stores in 48 countries, including the U.S. But don't worry — if it hasn't reached your turf just yet, Zara executives say the complete transformation is expected to happen by the end of the year.
To celebrate the news, click on to shop some of Zara's new arrivals. And here's hoping this move means our next last-minute outfit conundrum will be solved in record time.
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