Basically, Rihanna created the equivalent of Fenty Beauty and its expansive, inclusive product range, but for your underwear drawer. If you signed up for the updates on the brand’s website, then you already know the collection includes bras in sizes 32A through 44DD and bottoms available in sizes XS to XXXL. The offering includes (gasp!) 90 pieces of lingerie, sleepwear, and accessories in its core line, broken down into four capsules. @badgalriri did not come to play — but honestly, when does she ever?
Here’s what you need to know about the four collections: There’s ‘On the Reg,’ a selection of bras and underwear in every shade of nude; ‘U Cute,’ which is full of lacy pieces; ‘Damn,’ which hopes to illicit that reaction exactly with its sexy rompers, garter belt sets, and bodysuits; and ‘Black Widow,’ which features cup-less bodysuits, half-cut bras, and open-back bikini bottoms. But the best part about all of this isn't how vast the selection and sizing is — it’s how affordable the items are: Bras are priced from $29 to $59, underwear from $14.50 to $29, and corsets, rompers, jumpsuits, and robes from $69 to $99. There are also handcuffs, whips, and garter belts in the mix.
“Women should be wearing lingerie for their damn selves,” Rihanna told Vogue in her May cover story. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
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