If You're Sick Of Summer Pastels, Try This

For the past few seasons, our wardrobes have been awash with color. Standout paintbox brights — think tomato red, fuchsia, cobalt, and Gen Z yellow — fought it out to become our favorite hue, while shades sweet enough for an ice cream parlor — lavender, millennial pink, duck egg blue, and mint green — ushered in summer. But what if you're a little sick of all those saccharine pastels and bold hues?
Good news comes in the wave of neutrals. Sure, 'neutral' may be the antithesis of exciting, but for Coco Chan, head of women's ready-to-wear and accessories at Stylebop, the popularity of earthy tones lies in sustainability. "I think the sharp rise in demand for brands that possess ethical and sustainable attributes has also brought about a call for natural fabrics in natural colorways." This is certainly evident in the Tencel and linen pieces we've been buying — loose, breathable fabrics suit these heat-reflecting shades.
"There is a richness and depth to these shades as well as a certain raw, natural quality," Hazel Catterall, head of womenswear at Harvey Nichols, adds. Chan agrees: "I think we often gravitate towards a certain level of practicality after a period of more frivolous summer purchases," she says. "Opting for earthy tones is a way of heading back to base level."
With all manner of pieces out there, from midi skirts to sundresses, add some solid khaki, camel, terracotta, or sand to your wardrobe now and you'll be reaping the rewards in a few months' time.
There’s a lot of product out there, some would say too much. No doubt this has left you with an overwhelming set of questions about the latest must-haves. Luckily we’ve got answers. At Refinery29 we are here to help you navigate this epic world of stuff. All of our editorial market is independently selected and curated by the team. But if you buy something we link to on our site Refinery29 may earn commission.

More from Trends

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.