The thing was, Duma had previously been accused of making racist and homophobic statements. She infamously dropped the N-word in an Instagram Story. And there was video documentation of her publicly criticizing the blurring of gender in fashion. But the claim about money laundering? That seemed a little far fetched.
Connie took up the case. "Once I started looking into it in the report, it felt like a ghost version of how an actual reporter would write an article," she says. "Some of these stats were real., but the conclusion would be something where I couldn't connect the dots."
She then reached out to investigative reporters well-versed in fake news (yes, they exist), who quickly recognized the style of the email she had received, along with the email address itself. Still, they were confused. They "had never seen fake news tied with fashion and pop culture before."
Fake News from or about an influencer on social media presents a uniquely deceptive and dangerous problem, Connie warns. "It's really easy to spread fake news," she says. "And it's really hard to fact check something. It doesn't feel like there's a big consequence to sharing fake news, and that's a problem."