Brown Is Fall's Most Wearable Color – Here's 17 Must-Haves

There are no two ways about it: Brown is the dominant shade of the fall 2018 season, and you'll be hard-pressed to escape it. But how did a shade so staid end up becoming so contemporary and cool?
"There was a definite nod to the '70s happening across the runway, and [brown] feels more modern than black," Ida Petersson, womenswear buying director at Browns, tells Refinery29. "Additionally, what every fashion girl should know is that brown is a great alternative to black for winter. Rather than draining you, it warms your features." Plus, it looks great paired with brighter colors, like fuchsia or electric blue.
Last spring, we saw the color ease its way into our wardrobes via Pretty Woman-inspired polka dot dresses. Now, we're taking things to the next level. With so many varieties of browns, from chocolate to coffee to cedar, it's easy to integrate the hue into your everyday repertoire (a pair of boots or trousers are two of the best places to start). Hey, brown may not be the new black, but it is a solid way to switch things up.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Trends

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.