We Did The Work For You & Found 7 Instagram Brands To Shop Now

For fashion girls like us, finding a new brand on Instagram is equivalent to a hype beast getting into Supreme after waiting for hours in line. We're always searching and scrolling, going down every hole until we find an account that we can brag about knowing before anyone else. But no matter how much we might want to, spending all day, every day on an Instagram deep dive isn't realistic — and your boss would probably frown upon it.
So, to make finding the newest, most under-the-radar Instagram brands of the moment a little bit easier and a lot less time-consuming, we went ahead and did the work for you. After following every hashtag, geotag and, well, normal tag, we came up with a list of 7 clothing brands that are sure to be the next Saks Potts, Susan Alexandras and Donnis of the world. So before you spend the entirety of your weekend in a giant Instagram void that'll only distract you from the pile of laundry sitting in your hamper, take a look at what we found ahead.
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At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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The Five Shop
Beloved by Copenhagen-based fashion writer and style icon, Stephanie Broek, The Five Shop is quickly becoming our go-to for everything from tailored suits to party attire. Our suggestion: don't wait to buy. This shop is notorious for selling out of every item you want right before you add it to your cart.
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Photo Courtesy of The Five.
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Photo Courtesy of The Five.
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Ellie Mae Studios
This Toronto-based shop might've gotten its start selling worn-in vintage t-shirts, but it has since transformed into a hub for high quality, locally made pieces by Ellie Mae herself. From tweed suits to too-cozy-for-words sweaters, if you're anything like us, you'll want to buy up everything in sight.
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Photo Courtesy of Ellie Mae Studios.
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Photo Courtesy of Ellie Mae Studios.
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Après Studio
Launched in 2017, it didn't take long for this Australian label to wiggle its way into our hearts. Not only is it ethically made and empowering to women, it's also pretty damn cute.
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Photo Courtesy of Après Studio.
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Photo Courtesy of Après Studio.
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Photo Courtesy of Après Studio.
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Frisson Knits
With winter's onslaught on full blast, there's nothing we go to more in the morning than oversized sweaters. But finding one that's hefty but not frumpy, warm but not itchy and still stylish isn't an easy feat. Or rather, it wasn't, until we found this brand.
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Photo Courtesy of Frisson Knits.
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Photo Courtesy of Frisson Knits.
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Photo Courtesy of Frisson Knits.
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Izba Rouge
These brightly-colored overcoats are everything we need to get out of that cold-weather inspiration slump that shows its face every year around this time.
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Photo Courtesy of Izba Rouge.
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Photo Courtesy of Izba Rouge.
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Photo Courtesy of Izba Rouge.
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Delfi Collective
From feathers to sequins, statement blouses to cocktail dresses, Delfi Collective has your back when it comes to all your party needs. And, if you thought it couldn't get any better than the pieces ahead, they also do made-to-order sales in case you don't see your size.
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Photo Courtesy of Delfi Collective.
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Photo Courtesy of Delfi Collective.
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Photo Courtesy of Delfi Collective.
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Dauphinette
Founded by Olivia Cheng, this NYC-based brand is beyond cool. Cheng works magic with vintage coats and handbags, transforming someone else's trash into a work of art. From feather accents to hand-painted designs, you know you're getting something unique when you buy from Dauphinette.
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Photo Courtesy of Dauphinette.
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Photo Courtesy of Dauphinette.
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Photo Courtesy of Dauphinette.
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