File this under the stuff no one tells you about being a grown-up: Getting mail isn't fun, it's just bills and credit card offers and random furniture store flyers. And for that reason, we'll gladly pay to make the experience a little less dreadful. It's something oodles of start-ups have banked on with subscription beauty boxes. But as the number of beauty box options exploded over the past few years, so did the mailings spattered with off-brand beauty samples and mystery trinkets. With that, we're back to hating the mail again.
Thankfully, a handful of players have risen above the fray, providing more thoughtful curation and full-sized products. For example, after getting into the subscription box game this fall, Sunday Riley began sending quarterly mailers stuffed with the kinds of things we'd pick out of the world's coolest gift shop. The Detox Market provides clean beauty options so covetable that its boxes sell out just about every month. Birchbox, an OG in the field, offers the chance to pick out exactly what we want ahead of time.
Now, splurging on a subscription for ourselves or others doesn't just make getting the mail exciting — some of the boxes ahead are good enough to inspire unboxing videos on Insta Stories, too.
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