No matter how many times your Apple Watch reminds you to get up to refill your glass water bottle and do a lap around the house during the day, and regardless of whether you prefer the soft mouthfeel of Evian to the crisp neutrality of Poland Spring, the human body is, and always will be, composed of more than 50% water. Consuming ample H2O on a daily basis is so much more than just a bragging right; it is essential for sustaining life, for powering your brain (73% water), your muscles (79%), and, perhaps most importantly, your skin (a healthy 64%).
Moisturizer, then, is as crucial to your quality of life as a S'well bottle, or owning a Brita filter, or having a Smartwater sponsorship, like Jennifer Aniston. (Which is to say: great if you can swing it, but as long as you have access to clean drinking water, that's all that really matters.) And, as with water varietals, there are countless different moisturizers on the market; some subtly different, others markedly so, at a wide range of price points, to suit nearly any taste.
So we tried tons of them, on all different skin types and with only the highest standards. (Consider us the water sommeliers of the skin-care world.) Ahead, the 12 formulas that really quenched our thirst — including the ones that emerged victorious in our 2019 Beauty Innovator Awards.
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