Although we're only a month in, this year's shopping tone is already set — thanks to you and your virtual carts. By tracking anonymous purchase data from Refinery29's top January stories, we connected the trending product dots into a most wanted roadmap for kicking off 2020.
The buys go big all the way from forecasted fashion or home-decor styles to narrowing in on smaller timely sale scores. There are tried-and-true pieces, seasonal beauty essentials, highly anticipated product drops, and a few funky outliers. Ahead, the 29 evergreen classics to newer hyped items that swept across multiple pages, price points, and categories to grace the tops of your 2020 shopping lists.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.