We The Voters
We the Voters is a social impact campaign incorporating high-profile celebrities, real political players, and dynamic story lines into a series of groundbreaking short films and apps. We the Voters will demystify how the government and elections work, inspiring millions of young Americans to seize the power of their votes in the 2016 elections. Interconnecting 21 viral films and a variety of ancillary digital extensions across multiple platforms, We the Voters presents democracy and elections in a new, accessible format. As entertaining as it is informative, We the Voters promotes a clear call to action, encouraging young voters to make informed choices. It will be the ultimate resource for understanding what is at stake in this election — and in those to come.