For years, Reformation has been winning our sustainability-loving hearts and minds with its dreamy recycled-fabric dresses and dead-stock crop tops. Now, every cool girl's favorite eco-conscious brand is taking its mission to the next level — and giving you a welcome excuse to shop on Earth Day.
Reformation just debuted RefScale, a small, online information box with a very big message. This new chart, which will be displayed on every item the brand sells, explains its ecological impact. That means you'll be able to see everything from how many gallons of water and pounds of CO2 went into the production of your garment, to how that number compares with the industry standard.
But, that's not all. To kick things off, the brand tapped DJ, model, and all around #RefBabe Atlanta de Cadenet Taylor to model its most eco-friendly collection yet! Yes, you read that right: The Low Carb collection has the lowest carbon footprint to date for the company. Translation: It's not resting our its eco laurels. Instead, the brand is continuing to come out with more Earth-friendly ways to produce the raddest clothes in L.A.
Ready to get shopping already? The planet needs you. We can't think of a better excuse.