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These Are The Best Places To Buy Sex Toys Online

Whether you’re all about the powerful, rumbly wand or a sleek and discreet bullet vibe, it’s no secret that sex toys can be some of the best ways to explore pleasure solo or with a partner. However, there’s a seemingly endless number of sites — a single search for “sex toys” on Google generates 639,000,000 results — and we’re certain there’s a few in there that none of us want to be clicking on. It can also be completely overwhelming to navigate the world of vibrators, plugs, massagers, and more because there’s just so much stuff out there.

Here’s where we come in: We’ve dutifully scoured the internet to bring you the best places to order sex toys online, no matter what you’re looking for. From a sleek, luxe design-forward retailer that’ll appeal to the ultimate minimalist to innovative options created by and for women, these 20 destinations are ones you’ll definitely want on your radar. Plus, keep reading to find exclusive coupon codes just for Refinery29 readers. (That’s you!)


At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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This female-founded online destination covers all the bases for all things sexual wellness: Vibrators, lingerie, lubes, bedroom games, and so much more.

Shop Lovers
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Lelo specializes in beautifully designed, luxury sex toys that you won’t mind leaving on your nightstand. The brand's bestselling Sona Cruise combines clitoral stimulation with buildable sonic pulses for your most intense O yet.

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We-Vibe specializes in both high-quality solo pleasure and couple-friendly sex toys. From wand massagers to discrete mini vibrators, they’ve got you covered. Pro tip: their range of rechargeable app-controlled vibrators is an LDR game-changer.

Shop We-Vibe
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In addition to curated items across fashion, beauty, and home, Verishop just launched a section for all things sexual wellness. From lube to toys, consider it a one-stop-shop for everything you need for safe, fun sexytime.

Shop Verishop
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Dame Products

Brooklyn-based and female-founded Dame's modern vibrators are among the coolest we’ve ever seen: Think flexible round massagers, beveled lipstick vibrators, and this one that truly defies description. They’ve even found a way to innovate their organic aloe vera lube bottle so it’s not so slippery — a feat!

P.S. Use promo code REFINERY at checkout for 10% off your order.

Shop Dame Products
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You use Prime to shop for, well, everything — why wouldn’t the same hold true for picking up a new wand vibrator? Plus, it’s the only place you'll be able to shop exclusive brands like LynxShibari, and Pure Love.

Shop Amazon
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Whether you're a novice or seasoned sex toy savant, Lovehoney gets a ton of ~action~ thanks to its extensive array of products. From luxury vibrators to sexy games, fetish accessories, lingerie, and more, there's little that the site doesn’t offer in terms of exploring your pleasure.

Shop Lovehoney
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You can thank Liberator for making game-changing sex pillows available to the masses. From wedge cushions to benches, look to them for all your sex furniture needs. Right now, you can get 15% off sitewide (and 25% off sex toys) with promo code SPRING.

Shop Liberator
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From techy, app-controlled vibes to a plethora of G-spot massagers, OhMiBod has a wide variety of sex toys for every mood.

Shop OhMiBod
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Adam & Eve

From bondage accessories to lingerie to nipple clamps, Adam & Eve is known to have everything you would need to explore your pleasure — vibrators, couples toys, lube, and more — all under one (digital) roof. (Plus, for a limited time, you can snag 29% off your order with promo code R29.)

Shop Adam & Eve
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If you live for a steal, Pinkcherry is one brand you’ll want on your radar. From well-priced vibrators from its in-house brand to freebies at checkout, it offers some of the best bang for your buck. Plus, for a limited time, you can take 20% off your order when you enter code LOVE at checkout.

Shop Pinkcherry
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Ella Paradis

In addition to having an extensive roster of brands, Ella Paradis boasts an affordable, in-house label, Better Love, for high-quality vibrators that won’t break the bank.

Shop Ella Paradis
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You won't find any hot pink rabbits here: Maude’s thoughtful edit of sexual wellness essentials span one (really good) massager, Vibe, in addition to super-thin, FDA-approved, fragrance-free, 100% natural latex condoms, and two types of lube.

Shop Maude
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Smile Makers

Smile Maker makes sexual wellness products meant to be seen. Their Instagram-worthy toys have fun names (like The Tennis Coach), are brightly packaged and sleekly designed. 

Shop Smile Makers
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The go-to destination for all things boho recently launched a sexual wellness category that includes toys, lubes, and more from brands you know and love. (Think, Dame, LELO, Unbound, to name a few.)

Shop Anthropologie
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The makers behind one of the internet’s most beloved vibrators (we truly stan the all-female sexual wellness team at Unbound — get to know them here) have reimagined all sorts of classic toys with a signature Unbound twist. They even created a gorgeous cocktail ring you’d never know was also a vibrator. No wonder they have some of the most satisfied customers around.

Shop Unbound
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B-Vibe specializes in all things anal play: Plugs, prostate vibrators, toys, and yes — plenty of lube. If you’re experienced in anal play, then you’re likely already familiar with this sophisticated, pioneering sex toy company. And if you’re not, this website is a great place to start as they offer a beginner’s petite plug and an educational advice page written by a certified sex educator.

Shop B-Vibe
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B Boutique

What started as Bellesa, a popular porn site for women, has spun off into a successful toy boutique — also created specifically for women, by women. In addition to carrying a chic line of private label vibrators, B Boutique also stocks a tightly edited range of brands, erotica e-books, and merch. Best yet, the site is made for finding exactly what you're looking in the easiest way possible, with categories like “Booty,” “Dildos,” and “Vibrators,” available to peruse.

Shop B Boutique
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One of the OG players in the game is Babeland. They've been around since 1993 after being founded by two female entrepreneurs in response to the lack of women-friendly sex shops in their hometown of Seattle. Consider it your ultimate vibrator destination, with an equally great Instagram that's worth a follow.

Shop Babeland
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The eggplant emoji (and the banana emoji, and the chili emoji) is now more suggestive than ever — it's a vibrator.

Shop Emojibator
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