Amazon’s Exclusive Skin-Care Brand Is Up To 44% Off On Prime Day

Amazon's in-house skin-care brand Belei may just be the retailer's best-kept beauty secret. The paraben-free range is a dark horse of quality beauty products, featuring bottles sourced from recycled materials — which, in our humble shopping opinions, is all pretty compelling considering the price point. With Prime Day 2020 finally here, Belei is celebrating with seriously steep savings throughout the two-day shopping bonanza.

Starting today, select Belei products will be marked down for extra-special Lightning Deals, meaning that they'll only be on sale for a very limited time before returning to full price. With discounts ranging from 20-44% off, October 13 and 14 will be the prime time to shop brand faves like the micellar water wipes, ferulic acid serum, and charcoal face mask. (The only catch? You have to be an official Prime member in order to snag the discount, so make sure to check the coupon box before adding it to your cart.) Not sure where to start? We've done a deep dive into the brand's entire scope of bestselling goods, from serums to moisturizers and cleansing wipes galore, ahead.


At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently selected and supported by our Shopping team.

'Daily Hydrating' Duo Skin Care Starter Kit

Lightning Deal: 35% off 10/13 5:50 AM–11:50 AM
Belei 'Daily Hydrating' Duo Skin Care Starter Kit, $55.00 $35.75 Buy

Charcoal Balancing Mask

Lightning Deal: 25% off 10/13 6:00 AM–12:00 PM

"I used this in the morning after washing my face. It has a nice consistency and went on easily. I’m wasn't sure if I applied enough, but after 15 minutes I rinsed my face and my skin seemed smoother and brighter. I waited for a few minutes to apply moisturizer as a test — usually, if I don’t apply moisturizer immediately after washing my face, my skin starts to feel super dry and tight. But my skin actually felt really hydrated. I probably could have gotten away with not applying moisturizer at all, but I put on a little sunscreen because I was going outside. This was actually my first time using a mask, so I don’t have a lot to compare it to, but I liked it and would definitely use it again." — Emily Ruane, Fashion Market Writer
Belei Charcoal Balancing Mask, $18.00 $13.50 Buy

Bio-Complex Moisturizer

Lightning Deal: 25% off 10/13 4:00 PM–10:00 PM

"I normally use a face oil as moisturizer, so this was a new consistency for me. Water-based moisturizers tend to irritate my skin after having used an oil for so long, so I was pleasantly surprised when Belei's did not. At all. While the consistency took some getting used to, I really did like the way this made my skin feel — super-hydrated, almost velvety, but not greasy at all." — Ruane
Belei Bio-Complex Moisturizer, $35.00 $26.25 Buy

Hydrating Hyaluronic Acid Serum

Lightning Deal: 25% off 10/13 4:45 PM–10:45 PM

"This is a good basic serum. It's lightweight and mild, but does seem to soothe and hydrate my skin. I personally like to wear it under makeup, or mixed into a foundation to sheer it out a bit." — Hoshikawa
Belei Hydrating Hyaluronic Acid Serum, $40.00 $30.00 Buy

Hydrating Facial Cleansing Wipes

Lightning Deal: 20% off 10/13 5:15 PM–11:15 PM

"These makeup wipes feel like velvet — super soft and feel much more luxurious than their $9 price point. Although they’re hydrating, these makeup wipes are very cleansing and have made my facial cleansing routine a breeze. They can also substitute your cleanser in the morning if you're in a rush, but still want to feel refreshed and hydrated in one step." — Amani Richardson, social media intern

"Unlike the Belei Vitamin C + HA Serum, these I loved. They feel and act as an exact dupe to the more expensive Koh Gen Do cleansing spa cloths I currently use. I will absolutely be switching to these cheaper facial wipes from Amazon." — Rosenblum
Belei Hydrating Facial Cleansing Wipes (2 Pack), $9.00 $7.20 Buy

Micellar Facial Cleansing Wipes

Lightning Deal: 25% off 10/14 9:25 AM–3:25 PM

"Like other Refinery29 beauty editors, I'm a big fan of micellar water wipes. As someone who is constantly swatching products at my desk and doing last-minute makeup changes in the morning (I'm indecisive when it comes to eyeshadow, okay?), I love a gentler face wipe, and this stuff definitely fits the bill. Plus, it easily removed a near-indestructible red liquid lipstick with minimal residue — the true test of any makeup remover." — Hoshikawa
Belei Oil-Free Micellar Facial Cleansing Wipes (2 Pack), $9.00 $6.75 Buy

Triple-Peptide Eye Cream

Lightning Deal: 40% off 10/14 10:25 AM–4:25 PM

"I have super Sensitive — yes, capital S — skin, so was a bit nervous about swatching to a new product on my face (a place prone to eczema and perioral dermatitis). My initial reaction to this "triple-peptide" cream was that it felt light and rich without being overly greasy once applied to my under eyes. I echo the Amazon-reviewer chorus in the sentiment that a little does, in fact, go a long way. After a few days of use, I haven't noticed any major brightening results as far as dark circles go...But, I also haven't experienced any flareups or irritations from my forever moody complexion." — Elizabeth Buxton, Lifestyle Market Editor
Belei Triple-Peptide Eye Cream, $18.00 $10.80 Buy

Blemish Control Oil-Free Facial Cleansing Wipes

Lightning Deal: 20% off 10/14 3:45 PM–9:25 PM

"I’m not a huge believer in facial cleansing wipes, mostly because I love a good double cleanse and find the act of washing my face to be somewhat calming. But having this in my bag pre-SoulCycle might have actually saved my life. Not only did it wipe away all my makeup, it left my skin feeling refreshed, and gave me peace of mind that my post-cycling sweat wouldn’t break me out *too bad*." — Bullion
Belei Blemish Control Facial Cleansing Wipes (2 Pack), $10.00 $8.00 Buy

Ferulic Acid + Vitamins C and E Serum

Lightning Deal: 25% off 10/14 4:35 PM–10:35 PM

"This serum is awesome for skin-care beginners because it has brightening and hydrating ingredients that make it a great two-in-one product. I used it during the evening not expecting much the next morning, but I definitely felt like my skin looked plumper and a bit brighter when I woke up. I wouldn’t say this is the end-all-be-all serum, but if you’re looking for an affordable option that you can get delivered with free Prime shipping, this is for you." — Hannah Bullion, Associate Social Media Editor
Belei Ferulic Acid + Vitamins C and E Serum, $40.00 $30.00 Buy

Vitamin C + HA Serum

Lightning Deal: 44% off 10/14 5:10 PM–11:10 PM

"I have dry skin that's not usually prone to breakouts but needs lots of moisture to keep it in check. Vitamin E and botanical face oil are a part of my daily routine. I don't currently use a serum but I do add a blended Vitamin C powder (from Vitabrid) to my moisturizer for skin brightening. This Belei Vitamin C + HA product is meant to be applied sparingly at night for brighter, hydrated skin. Even though I was only using a small amount, I did not love the feeling of it on my face. It left a slightly tacky feel, not luxurious or smooth or especially hydrated. It was alright since it's meant to be added right before you go to bed, but I still wasn't thrilled with it. After three weeks my skin didn't look any better or worse for using the product. It barely had any scent (bonus in my books) and did not irritate my skin. Not a glowing review for this one — I'd say it's just fine and likely better for someone who already uses a similar serum and might want to try out a new option at a lower price." - Marissa Rosenblum, Senior Shopping Director
Belei Vitamin C + Hyaluronic Acid Serum, $35.00 $19.58 Buy

Blemish Control Spot Treatment

"Benzoyl peroxide and salicylic acid are two industry-standard ingredients for zapping zits, but Belei's spot treatment was surprisingly gentle. While it didn't irritate my skin — a huge plus — it also was perhaps a little too mild for anyone looking for an overnight solution. (i.e., me.)" — Karina Hoshikawa, Beauty & Wellness Market Writer
Belei 'Blemishes Be Gone' Duo Skin Care Starter Kit, $35.00 $28.00 Buy

Vitamin C Moisturizer

"The moisturizer is very lightweight and it's perfect if you're someone like me, who has to layer on loads of sunscreen after applying moisturizer. The hyaluronic acid keeps my face feeling super supple, smooth, and hydrated. Dark spots and inflammation are my key skin concerns and I’ve also noticed gradual fading away of my acne scarring." — Richardson
Belei Vitamin C Moisturizer, $18.10 $14.48 Buy

Retinol Refining Moisturizer

"I typically don't moisturize at night (I know, I'm bad), so I was excited to try this moisturizer! The bottle itself is super user-friendly and allows for easy application. The formula is soft, not too scent-heavy, and has been kind to my overly sensitive (and typically easily irritated) skin. I'm eager to see how continuous application will leave my skin." — Katie Cruz, Associate Social Media Editor
Belei Retinol Refining Moisturizer, $35.00 $17.50 Buy

Dark Spot Solution

"I have some hyperpigmentation on my cheeks and chin as a result of acne scarring, so anything with "dark spot" on the bottle immediately has my attention. Belei's serum was super lightweight and absorbed well, but over the course of testing, didn't seem to do a whole lot for my skin. To be fair, hyperpigmentation can take years to fade (unless you pony up for in-office laser treatments with a derm), but other Amazon reviewers seemed to echo my hesitation on this one." — Hoshikawa
Belei Dark Spot Solution Serum, $22.00 $17.60 Buy

Oil-Free Face Moisturizer

"I have oily, acne-prone skin, so I was initially a little nervous about the texture of this day cream, which is a bit thicker than I usually use. The opaque, white cream took a little blending before fully disappearing into my olive skin (I'm not about that ghostly life), but surprisingly didn't feel greasy or heavy on, and SPF 50 is great for shielding my skin from UV rays."— Hoshikawa
Belei Oil-Free Face Moisturizer, $10.70 $8.56 Buy
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