When Is Amazon Prime Big Deal Days 2023? Everything You Need To Know

Illustrated by Michelle Lin.
Fall is officially here but it's more than just the PSLs and sweater weather we're excited for this year: everyone's go-to online retailer Amazon has just officially announced its second Prime Day of 2023 and we're champing at the bit to get our hands on the huge savings on the horizon. While the year's first Prime Day iteration just happened in July, the latest installment, which Amazon is calling Prime Big Deal Days, has just been announced for mid-October.
Amazon's Prime Big Deal Days sale period will feature steep markdowns on loads of products from beauty favorites and high-quality home buys to back-to-school goods and activewear by all your fave brands, so it's definitely worth marking your calendar for. Keep reading for everything you need to know to shop the sale like a total pro. (And don't forget to check back in on our Amazon Prime deals landing page for up-to-date deals to cart and alternative sales to shop.)

What is Amazon Prime Big Deal Days?

Prime Day started out as a one-day sale in 2015 to mark Amazon’s 20th anniversary, but now we are seeing multiple Prime-related sales holiday. Prime Day itself is now eight years old, but the upcoming Prime Big Deal Days event marks the second time Amazon has created a fall sibling for the summer sales event. Last year, we had Prime Early Access deals, which ran for 48 hours in early October. Amazon has just announced that Prime Big Deal Days will also be a full 48-hour period of daily and hourly deals on a massive selection of the site's bestselling stock.

When is Prime Big Deal Days?

On September 17, Amazon finally dropped the season's biggest shopping news: the official Prime Big Deal Days dates. Prime Big Deal Days will take place on October 10 and 11, 2023 — and many of the deals will go live before then. Keep reading to see discover which products you need to snag ASAP and how you can access the sale once it's live in October.

What's on sale for Prime Big Deal Days?

As with previous Prime Days, products across beauty, fashion, home, tech, and more will be on sale during the Prime Big Deal Days event. Some of the hottest brands on Amazon will be participating in the festivities, but while you wait for the sale to begin, shop our top reader-favorite Amazon products. There are also more opportunities to shop, including chances to support small businesses, this year.

How do I get access to Prime Big Deal Days savings?

There’s no way around it: You do have to be an Amazon Prime member to take advantage of Prime Big Deal Days And Prime members can get even luckier through an all-new invite-only deals program to get access to the very best savings on Prime Big Deal Days. Another tip for shopping the sale like a pro: Set deal alerts based on your shopping and search history for personalized recommendations through the Amazon Shopping app. (Alexa can also help you in this department.)
If you're on the fence about committing to a Prime membership, you can always sign up for a one-week trial for just $1.99.

Is Prime Big Deal Days worth it?

As mentioned above, if you’re unsure about the benefits of joining Amazon Prime but don’t want to miss out on Prime Big Deal Days, you can sign up for a one-week trial for just $1.99. (This is kind of the perfect time to work the system, if you know what we mean.) In addition to the marquee benefits of free lightning-fast shipping, hours of entertainment via Prime Video, and lesser-known conveniences like discounts from Amazon Pharmacy, early access to blink-and-you’ll-miss-them Lightning Deals, and ad-free music and podcasts with Amazon Music.

Does Amazon ever offer discounts on Prime memberships?

If you decide you like the Prime lifestyle and want to keep your access to everything Amazon has to offer, there are two ways to get an ongoing discount on your Prime membership. College students are eligible for a six-month free trial followed by a $7.49 monthly fee for Prime, which is a 50% discount off the regular monthly price. In addition, if you receive government benefits in the form of SNAP, WIC, or other EBT programs, you can get Prime perks for a discounted $6.99 per month.

What deals will Amazon’s competitors have during Prime Big Deal Days?

Amazon has done such a thorough job of creating a frenzy around Prime Day that almost every other big-box retailer under the sun (Best Buy, Target, Walmart, even eBay) is likely to run some sort of alternative sale around the Prime Big Deal Days period. All's fair in love and shopping, right?
At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.

More from Shopping

R29 Original Series