Some of us shopping geezers remember a time when the only blowout sale event that attracted crowds and warranted news coverage was Black Friday. Times have a-changed, to say the least, in terms of scale, savings, and ubiquity. While it's not technically called Prime Day, Amazon's Prime Early Access Sale is just around the corner. From October 11-12, the 48-hour sale period will feature steep markdowns on loads of products from all your fave brands — so it's a pretty big deal. Keep reading for everything you need to know to shop the two-day sale like a total pro.
What is Amazon Prime Day?
What started as a one-day sale in 2015 to mark Amazon’s 20th anniversary is now in its seventh year and spans a full 48-hour period of daily and hourly deals on a massive selection of the site's bestselling stock. While you might think it's getting long in the tooth after all this time, the luster of Prime Day hasn’t worn off one bit. In fact, the hype seems to grow with each passing year, with more and more discounts being offered and rival retailers feeling the pressure to get in on the action.
When is the Amazon Prime Early Access Sale?
The Prime Early Access Sale kicks off this week, taking place on October 11 and 12. (The sale period officially starts at midnight PDT — aka 3 AM EDT, so plan accordingly.)
What's on sale for the Prime Early Access Sale?
As with previous Prime Days, products across beauty, fashion, home, tech, and more will be on sale during the Prime Early Access Sale. Some of the hottest brands participating in the fall festivities include Zinus, Beats, Stila, Mario Badescu, Keurig, and iRobot, to name a few. Early deals have already begun to trickle in, too — but more on that in a moment.
How do I get access to the Prime Early Access Deals?
There’s no way around it: You do have to be an Amazon Prime member to take advantage of Prime Day, as well as the fall sale-a-bration. If you're on the fence, you can always sign up for a 30-day free trial to test the waters. However, it's worth adding that memberships have pretty solid year-round perks: free lightning-fast shipping, access to Prime Wardrobe and Personal Shopper, hours of entertainment, music, and more. Another pro tip for shopping the sale like a pro: Set deal alerts based on shopping and search history for personalized recommendations on the best Prime Day deals just for you. (Alexa can also help you in this department.)
What early access Prime deals are available now?
What are the benefits of Amazon Prime?
As mentioned above, if you’re unsure about joining Amazon Prime but don’t want to miss out on Prime Day deals, you can sign up for a 30-day free trial, no questions asked. (This is kind of the perfect time to work the system, if you know what we mean.) In addition to the marquee benefits of free shipping, there are lesser-known conveniences like two-day delivery and discounts from Amazon Pharmacy, early access to blink-and-you’ll-miss-them Lightning Deals, beloved original TV shows like The Marvelous Mrs. Maisel, and over two million songs ad-free with Amazon Music.
What deals will Amazon’s competitors have on Prime Day?
Amazon has done such a thorough job of creating a frenzy around Prime Day that almost every other big-box retailer under the sun (Best Buy, Target, Walmart, even eBay) is likely to run some sort of alternative sale around the Prime Day period. In a competitive bid to own the early holiday shopping frenzy, Target is having its own two-day sale from October 6-8, and Walmart recently announced an extended return policy window that allows purchases made after October 1 to be returned as late as January 31, 2023. All's fair in love and online shopping, right?
Does Amazon ever offer discounts on Prime memberships?
If you decide you like the Prime lifestyle and want to keep your access to everything that Amazon has to offer, there are two ways to get an ongoing discount on your Prime membership. College students are eligible for a six-month free trial followed by a $6.49 monthly fee for Prime, which is a 50% discount off the regular monthly price. In addition, if you receive benefits in the form of SNAP, WIC, or other EBT programs, you can get Prime perks for a discounted $5.99 per month.
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