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Mark your calendars, shoppers — we finally have a date for this year's Amazon Prime Day. Some of us remember a time when the only sale event that attracted crowds and warranted news coverage was Black Friday. But times have certainly changed with Amazon Prime Day, and its smaller spin-off, Amazon Prime Deal Days, both rivalling their sale counterparts in terms of scale, savings, and ubiquity.
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When is Amazon Prime Day in Australia 2024?
In Australia, Amazon Prime Day for 2024 kicks off on Tuesday, July 16 at 12:01AM (AEST) and will run until midnight (AEST) on Sunday, July 21. So you’ve got six days to make the most of the massive online sale event.
What is Amazon Prime Day?
What started as a one-day sale in 2015 to mark Amazon’s 20th anniversary is now in its seventh year and spans a full 48-hour period of daily and hourly deals on a massive selection of the site's bestselling stock. While you might think it's getting long in the tooth after all this time, the lustre of Prime Day hasn’t worn off one bit. In fact, the hype seems to grow with each passing year, with more and more discounts being offered and rival retailers feeling the pressure to get in on the action.
What are the benefits of Amazon Prime?
As mentioned above, if you’re unsure about joining Amazon Prime but don’t want to miss out on Prime Day deals, you can sign up for a 30-day free trial. (For Prime Day, this is kind of the perfect time to work the system, if you know what we mean.) In addition to free shipping, you'll get early access to blink-and-you’ll-miss-them Lightning Deals, beloved original Prime Video TV shows and movies, and over two million songs ad-free with Amazon Music.
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How do I get access to Prime Day deals?
Before you nab any great deals, you’ll need to get yourself a Prime account. It’s free to trial for the first 30 days but will cost you $9.99 per month after the trial is up. You might even already have one, since a Prime subscription includes access to Prime Video, Prime Music and Prime Reading. Plus, once you’re signed up, you get free fast delivery on any items purchased through Amazon.
If you’re not planning on using Prime after the sales are done and dusted, just remember to cancel your subscription ASAP after you’ve milked your free trial for all it’s worth.
You can sign up for a 30-day free trial for Amazon Prime here.
As always, we will be curating an edit of the best Amazon Prime Day Deals in Australia, so be sure to bookmark this page ahead of next week's sale.
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