Two decades ago, Wende Zomnir and Sandy Lerner started what would eventually become one of the most popular beauty brands in the world: Urban Decay. But for a company with humble beginnings (neither Zomnir or Lerner had much experience in product formulation), it's practically a miracle that their company — which started with nail polish and lipsticks — would go on to create what's referred to in certain circles as "the iPhone of makeup." Of course, we're talking about the original Naked Palette.
Fast forward from its 2010 launch and that famous eyeshadow palette is (sadly) being discontinued. We can't help but already feel nostalgic for the neutral, 12-shadow, brown suede product. Luckily, once the Naked Palette is gone for good (it's currently on sale for 50% off until its inventory runs dry) we'll be left with 18 other eyeshadow palettes — yes, 18, including the newest Naked Cherry palette.
Urban Decay may be known for its Naked brainchild, but there have been countless palettes to follow — some so good, they make saying goodbye easy. Ready for an upgrade? We've rounded up the best eyeshadow palettes from Urban Decay, ahead.
1 of 19
Inspired by the mascara of the same name, this palette offers up rich shades of wine in both matte and shimmer finishes, as well as some unlikely greens and deep browns. Warning: These shades are for making a major statement, not a wash of color on a Sunday afternoon.
2 of 19
Distortion was another genius idea from Urban Decay: Create lip toppers, but for eyeshadows. Most shades come with a glittery, metallic color to layer over an opaque, complementary powder. In theory, we loved it — and the concept worked well — but like the previous slide, it's best for making major makeup moves.
3 of 19
Remember when pink shadow was all the rage in 2017? That's exactly why Backtalk was one of those blush-and-eye palettes that kept monochromatic makeup lovers like us satisfied. Honestly, we could've done without the mirror (it got fussy almost every time you opened it), but the addition of universally flattering blush/highlighter powders was undoubtedly genius.
4 of 19
Zomnir's main mission for the Naked Palette was to give Urban Decay fans a desert island product that included neutral shades no one would ever want to live without. Naturally, it became a big success (as we know), but soon after we craved something else: a travel-friendly version. So, in came the Naked Basics, miniature versions of the neutral collection. Naked2 may not be our ultimate favorite, but its cool-toned shadows are definitely a must for people always on the go.
6 of 19
Moondust: The sparkly baby of Urban Decay that somehow excels as both a liquid and a powder shadow. Though the colors are not for the faint of heart, it's truly one of those palettes you just want to stare at every once in awhile — it's that beautiful.
7 of 19
The Elements Palette is one of the latest from the brand, but it still deserves high marks. Although Urban Decay is now known for its expertise in neutrals, the brand originally launched to offer makeup lovers color — and tons of it. This palette simply feels like an homage to the brand's mission and, for that, we're in love.