Have you ever fallen down a shopping rabbit hole? You know, when one awesome brand leads you to another with a similar aesthetic, and then another, and then another? That's basically what happens when we shop on Tictail. Every two weeks, we'll be teaming up with the site — which makes it easy to discover emerging brands from around the world — to unearth a selection of labels you probably don't know about, but definitely should. Prepare to open a LOT of browser tabs.
When it comes to any website with seemingly endless stock, filters are key. While we'd like to think we have time to open 100 tabs (and to be fair, sometimes we do), hunting for new clothing and accessories online becomes a lot easier when you narrow down your options — whether it's by size, color, or even popularity. Why not let someone else do the work for you, and then just shop from the pieces that are being scooped the most?
Because whether they're super on-trend, unique, or just look really, really good, it's always helpful to know what pieces really are the best of the best. That's why we're tapping Tictail's product merchandiser Anna Decilveo to spill on some of the most popular fashion products on the Swedish marketplace right now. Click on for some cool pieces you won't find anywhere else, but hurry: pieces this popular never last long.