Instagram may be just seven years old, but it’s damned near impossible to remember how we got on without it. For beauty lovers, the social-media platform has given us a steady stream of new celebrity cuts, product leaks, and a surge of of-the-moment hair color trends. But the app has also made for an influx of homogeneous beauty looks, because we all get bombarded with the same well-liked posts.
Because the Instagram algorithm is clearly biased, sussing out micro, localized trends feels tougher than ever. Which is why we went analog to nail down the coolest haircuts and styles — not just in one localized city, like New York or Los Angeles, but the biggest trends all around the world. We asked beauty insiders with major stamps on their passports to key us in to the brightest hair trends hiding beneath the surge of likes. What we found was anything but redundant.