The models in Glossier's impossibly glowy ads have a lot working in their favor: a professional makeup artist, studio lighting, and — let's face it — really, really good genes. But there's more to that lit-from-within skin than just "drinking a lot of water." So we went straight to the source to find out what actually goes down on set.
We met with Katie Jane Hughes, makeup artist and a friend of Glossier, who painted the faces for the brand's most recent Haloscope highlighter and BodyHero campaigns. Ahead, you'll find the products and techniques she used, plus some of our favorite drugstore alternatives for those who can't drop all their cash on a full Glossier face routine. Check out her secrets, ahead.