Celebrity Beauty
These Celebs Look SO Different With Coloured Contacts
They say the eyes are the window to the soul, so consider a set of coloured contacts a kind of window treatment.
by Rachel Krause

Designers
Preen’s Eyewear Debut Is The Afternoon Treat You Need
by Venus Wong

Designers
Better Than 20/20 Vision: Cynthia Rowley Tackles Eyewear
by Alison Ives

Shopping
A Sunny Outlook: R29 Is Teaming Up With TOMS On A Massive Giveaway!
by Caitlin Ryan

Shopping
Editor Obsession: Sophisticated Sunnies That Flatter Every Face
by Amanda Keiser

Los Angeles
Set Your Sights On This New And Ultra-Hip Eyewear Shop
As R29 staffers, we spend a serious amount of time glued to our MacBooks, iPhones, and even the occasional glossy. And, because our eyes are mega strained
by Sarah St. Lifer

San Francisco
Feast Your Eyes On Mezzmer’s Brand-New Sunnies Collection
by Angela Tafoya

Stores
Welcome Stranger
With rugged décor, this Gough Street locale is for the guy who enjoys a quality garment.
by Us

Stores
Fred Segal
This villa-like boutique is a landmark of the L.A. scene and a pioneer for cool new labels.
by Us

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Stores
Elyse Walker
Elyse Walker proves you don’t have to venture to Beverly Hills for incredible designer scores.
by Us

Stores
American Rag
Easy, breezy, and full of your new favorite jeans, American Rag is a Los Angeles retail landmark
by Us

Stores
Labrabbit Optics
Hand-selected designer and vintage frames.
by Us

Stores
Barneys
This sprawling department store isn’t just a one-stop sartorial destination—it’s an experience.
by Us

Stores
Alexander Wang
The downtown mainstay has come into his own with this soaring but lush boutique, featuring exclusives and his obsession-worthy accessories.
by Us