I Tried $95 Worth Of Eyebrow Gels — & Here's My Favorite

When it comes to desert island beauty products, many would prefer to beef up their lashes with mascara above all else, while others would pick the power of concealer. But for me, someone who needs to have their eyebrows on point every day, it would be a brow product I'd choose.
As you can tell, I'm very picky about the products that I use on my eyebrows — and I am not alone. I've always preferred clear gel and classic pencil, a great duo for lengthening the tails, filling in any sparse areas, and setting my work. But after a round of backstage visits at New York Fashion Week this season, I realized that everyone is using something totally different — gels.
Inspired by the feathery finish I saw at numerous backstages, I decided to give some top-selling formulas a try. Keep clicking for the formulas that gave my pencil a run for its money.
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The Eyebrow Gel: Bobbi Brown Natural Brow Shaper & Hair Touch Up in Brunette

The Claim: It grooms and defines brows with its cream-gel formula.
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The Verdict: This product didn't promise much expect natural-looking brows, so I honestly didn't know what to expect. First impression? It definitely groomed my brows, but the formula was very, very minimally pigmented, so it didn't fill 'em in. I would compare this more to a stronger clear setting brow gel with a slight touch of color, but at $28, I would expect more.
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The Eyebrow Gel: Glossier Boy Brow in Brown

The Claim: An all-in-one brow product that thickens, fills in, and grooms without stiffening or flaking.
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The Verdict: I was excited to try this brow gel because it's a bestseller from the Instagram-favorite brand, and as expected, it didn't fail to impress. I applied in short, upward strokes and the product went on smoothly. There wasn't any buildup and it looked natural from the moment I applied it. In fact, it looked just like my brows! I loved that it filled them in and made creating a defined arch so much easier than a pencil.
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The Eyebrow Gel: Juice Beauty Phyto Pigments Brow Envy Gel in Medium-Dark

The Claim: A smooth gel that fills in brows to give the appearance of fuller, thicker brows without flaking or fading.
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The Verdict: First things first: wow! My first impression is that the pigment is amazing. For a teeny-tiny brush, I did not see all that color coming. A brow this full and dark feels a little too bold for everyday, but for someone hoping to make a statement it's epic. Plus, it did not budge at all (we're talking 14 hours). So, if you're looking for pigment and long wear, this is definitely the option for you.
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The Eyebrow Gel: Lime Crime Bushy Brow Gel in Brownie

The Claim: A long-lasting gel with a super-strong hold that gives brows a textured, feathery look.
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The Verdict: This latest product from Lime Crime was a standout from the other gels. It was more about the texture, which was a feathery look I loved. It really did give my brows that messier, more natural look, but for someone who likes her brows to be on the cleaner side, this option didn't really suit me. Love a natural, but defined, brow? This one's for you.
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The Eyebrow Gel: L'Oréal Paris Brow Stylist Boost & Set Brow Mascara in Dark Brunette

The Claim: A mousse formula that's easily buildable, long-wearing, and smudge-resistant.
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The Verdict: I thought the teeny-tiny brushes from the other products were fascinating, but then I saw this angled brush. It made for super controlled application, which was very helpful in evenly distributing the product and getting in-between hairs. It did take a few strokes to get the product to start building up and I didn't really like how crunchy my eyebrows got after setting, but its practical brush made me want to use it all the same.
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Conclusion: It's safe to say that I'm now a believer in tinted brow gels. I love how they fill in while setting your hairs, which is easier and faste than two separate products. They also offer a stronger hold than pencils.

Each product gave a different look, so it's really about picking one that aligns with your aesthetic. The clear winner for me was the Boy Brow from Glossier for giving me an arch (still not over it) and setting my hairs without getting crunchy.

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