This New Mascara Trend Will Convince You To Ditch Your Extensions

There are a lot of spaces where channeling Marie Kondo comes in handy, like that awkward area underneath your bed, or your file-crowded desktop. But it's not all that often people embrace minimalism when it comes to their beauty routine, especially in regard to their lashes. Every blaring television commercial and glossy print advertisement boasts of formulas that will turn wimpy lashes into the eighth wonder of the world.
But what if you don't want the so-long-it's-illegal, mega-multiplied look? What if you want a mascara that lets your lashes look like your lashes, just a little bit better — thicker, darker, healthier, but still natural? The new modest mascara trend caters to just that. Brands like Glossier, BareMinerals, and Neutrogena are inviting minimalism into the mascara world, coming out with natural-looking offerings that might convince even the most dedicated extensions-wearer to convert.
Ahead, check out the mascaras that swap out feathery, fiber-packed formulas for something realistic and undetectable, supersized wands for skinny bristles, and simple, long-wear formulas that get the job done without all the fuss.

More from Makeup

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.