I Tried Amazon’s Most Viral Beauty Goods — & Here Are The Real Gems

ICYMI: Amazon is a virtual treasure trove of beauty products. It's got everything from top drugstore-brand stock to power players in the luxury space and, most enticingly, a slew of under-the-radar affordable hits that are hiding in plain sight. These cult-favorite products span from the wider-known Revlon heated hairbrushes and Baby Foot to the more unassuming scalp massagers and miracle acne patches. I spent the past two months hunting down the most viral of these finds in order to Prime-deliver them to my apartment and try each of them IRL.
Ahead, you'll find a play-by-play detailing of my experience with Amazon's 21 most popular beauty products — including some real-life photos (taken by me!), my final verdict on which gems I plan to cart again, and some real-talk on any duds that didn't meet the hype (IMHO). Ready to join me on a journey through the wildest of internet-famous makeup to skincare and hair? Let's go!
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Beauty

R29 Original Series