Amazon is essentially an IRL version of Ariel's treasure trove, famously detailed in her The Little Mermaid number "Part Of Your World." Only instead of a cavernous hole 1000 leagues under the sea, all that "neat" stuff is housed on digital shelves across the web. And instead of useless "whozits," "whatzits," and "thingamabobs," the best Amazon finds are a collection of secret weapon stuff that we never knew we needed and now that we have it, simply can't live without — a collection of the best things to buy on Amazon that we've come to call, the hidden gems.
Since this particular online product ocean runs deep, we decided to poll an in-the-know pool of online-shopping mermaids across the country for their absolute favorite buys. From fashion to tech, beauty, travel, home decor, and sex and wellness, the list ahead covers products so unique that you may be entirely surprised to find they were snagged off Amazon. Scroll on to shop our secret treasure trove of Amazon's best buys and become a part of a world filled with beauty products that are actual magic, unexpected fashion favorites, genius home gadgets, viral vibrators with thousands of reviews, and much more.
Don't forget to spread the good goods for our next round of Amazon hidden gems — we'd love to know what treasures you've tried, tested, and approved.
Submit your secret Amazon scores, here.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.