Amazon is essentially an IRL version of Ariel's treasure trove in The Little Mermaid. Only instead of a cavernous hole 1,000 leagues under the sea, all that "neat" stuff is housed on digital shelves across the web. And instead of useless "whozits," "whatzits," and "thingamabobs," the best Amazon finds is a collection of secret weapons that we never knew we needed. But now that we have it, we simply can't live without — these are the best things to buy on Amazon that we've come to call "hidden gems."
Since this ocean of products runs deep, we decided to poll an in-the-know pool of online-shopping mermaids across the country for their absolute favorite Amazon must-haves. From fashion to tech, beauty to travel, and home decor to sex and wellness, the list ahead covers products so unique that you may be entirely surprised to find they were snagged off Amazon.
Scroll on to shop our secret treasure trove of the best Amazon finds, according to R29 readers, and become a part of a world filled with genius home gadgets, beauty products that are actual magic, unexpected fashion favorites, viral vibrators, and much more.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.